Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Brand Concept and Its Importance Reading text book.
2 Brand vs Product Reading text book.
3 Structure of Brand Reading text book.
4 Importance of Brand Management Reading text book.
5 Brand Identity Reading text book.
6 Brand Identity Application Process-1 Reading text book.
7 Brand Identity Application Process-2 Reading text book.
8 Midterm exam Reading text book.
9 Brand Manager Reading text book.
10 Brand management Process Reading text book.
11 Basic Branding Decisions Reading text book.
12 Brand Naming Reading text book.
13 Brand Visual Identity Reading text book.
14 Advertising Brand-1 Reading text book.
15 Advertising Brand-2 Reading text book.
16-17 Final Exam Reading text book.

Recommended or Required Reading
Textbook
Additional Resources