COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Brand Management * GRS   330 6 2 2 3

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Prof.Dr. Mehmet Cihan YAVUZ
Instructors
Prof.Dr.MEHMET CİHAN YAVUZ1. Öğretim Grup:A
 
Assistants
Goals
Teaching brand and brand management basics.
Content
Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.

Learning Outcomes
-