COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Advertising Graphics * GRA   311 5 2 3 5

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Lec. Derviş İlker GÜL
Instructors
Öğr. Gör.DERVİŞ İLKER GÜL1. Öğretim Grup:A
 
Assistants
Goals
Introduction to the basic concepts of advertising, advertising discipline, with research and campaign planning and implementation of creative thinking.
Content
Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing creative advertising campaigns and the attitudes of designers.

Learning Outcomes
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Recognition of the basic elements and principles of art and design.
X
2
Recognition of national/international artistic and cultural elements which can effect Graphic design practices.
X
3
Identification of communication methods, communication elements and mass communication media
X
4
Following and using the current applications, innovations and technological devolopments in line with the visual communication world.
X
5
Using the information of ther field with the practices of other diciplines.
X
6
Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems.
X
7
Using different materials, paints and technological tools in the process of design.
X
8
Using research methods, techniques and dialectic to make access to information.
X
9
Being competent in at least one foreign language to be able to understand and communicate in the field.
X
10
Operating information and communication technologies effectively, both in learning process and design process.
X
11
Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values.
X
12
Ability to work effectively and take responsibility during individual or group work.
X
13
Using time efficiently with planned, careful and disciplined work.
X
14
Ability to read, understand and interpret his/her acquirements with a critical perspective.
X
15
Having the self-confidence and ability of communicating, written, orally and visually.
X
16
Establishing effective communication with his/her colleagues, employers and persons he/she works with.
X
17
Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession.
X
18
Being aware of the role and importance of graphic design in social life.
X
19
Taking responsibility in the use of correct language when designing.
X
20
Creating designs that serve its purpose, communicates successfully and reaches the target audience.
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Meeting and giving information about the course content Sample design review
2 The notion and importance of Advertisement Research
3 Advertising: definition, types, purpose Research
4 Advertising Media Research
5 Generating working groups as the logic of agency teams. Groups will start their preparations for the advertising campaigns, according to the information described in creative brief. Research
6 Groups will make brainstorming and researches on the advertising campaign. They will generate idea sketches by using the methods of creativity through sample case-studies Research
7 Reviews of the sample design cases, taking out some creation tips of them Research
8 Midterm Reading the source
9 Project 1 -Sketching studies for sellected desing products throug their advertising campaigns. Research
10 Project 1 -Sketching studies for sellected desing products throug their advertising campaigns. Design works
11 Project 1 Design process through the sketches Design works
12 Project 1 Design process through the sketches Design works
13 Project 2 Making researches and generating idea sketches for another advertising product Sketching
14 Project 2 Design process through the sketches Design works
15 Project 2 Design process through the sketches Design works
16-17 Final Exam: Presentation of design projects Preparetion for the presentation

Recommended or Required Reading
Textbook
Additional Resources