COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Packaging Design * GRA   409 7 2 3 4

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Lec. Derviş İlker GÜL
Instructors
Öğr. Gör.DERVİŞ İLKER GÜL1. Öğretim Grup:A
 
Assistants
Goals
Packaging is a marketing object to meet the product with consumer, to protect the right storage conditions and provides the sale. A good packaging provides good brand presentation promotion. In this course; material information for the design of packaging, industrial production techniques, brand audience relationship, packaging and processing issues related to marketing strategies, effective and functional packaging designs intended to make the student.
Content
Brand awareness and effects of package. Selecting the coreect material. Proper design and marketing strategies. Packaging-consumer relationship

Learning Outcomes
-


Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Recognition of the basic elements and principles of art and design.
X
2
Recognition of national/international artistic and cultural elements which can effect Graphic design practices.
X
3
Identification of communication methods, communication elements and mass communication media
X
4
Following and using the current applications, innovations and technological devolopments in line with the visual communication world.
X
5
Using the information of ther field with the practices of other diciplines.
X
6
Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems.
X
7
Using different materials, paints and technological tools in the process of design.
X
8
Using research methods, techniques and dialectic to make access to information.
X
9
Being competent in at least one foreign language to be able to understand and communicate in the field.
X
10
Operating information and communication technologies effectively, both in learning process and design process.
X
11
Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values.
X
12
Ability to work effectively and take responsibility during individual or group work.
X
13
Using time efficiently with planned, careful and disciplined work.
X
14
Ability to read, understand and interpret his/her acquirements with a critical perspective.
X
15
Having the self-confidence and ability of communicating, written, orally and visually.
X
16
Establishing effective communication with his/her colleagues, employers and persons he/she works with.
X
17
Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession.
X
18
Being aware of the role and importance of graphic design in social life.
X
19
Taking responsibility in the use of correct language when designing.
X
20
Creating designs that serve its purpose, communicates successfully and reaches the target audience.
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Giving breef about lesson and syllabus. Informing about the sources. Review of the sample works
2 Brand awareness Illustration sketches
3 Effects of packaging to brand awareness, Packaging and marketing techniques Illustration sketches
4 Choice of packaging material for the product. Illustration sketches
5 Industrial production techniques and material information Design works
6 Packaging design suitable for storage conditions Design works
7 Packaging and concept Design works
8 Midterm: Deadline for the 1st project Preparetion for the Presentation
9 Package Design for General Product Design sketches
10 Sketches for Package Design Design works
11 Design Process Design works
12 Design Process Design works
13 Design Process at digital platform Design works
14 Design Process at digital platform Design works
15 Preparation for the print and the evaluation Design works
16-17 Final Exam Preparetion for the Presentation

Recommended or Required Reading
Textbook
Additional Resources