COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Analysing of Advertising GRS   313 5 2 2 2

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Lec. Mustafa Can KIZGINDEMİR
Instructors
Öğr. Gör.MUSTAFA CAN KIZGINDEMİR1. Öğretim Grup:A
 
Assistants
Goals
Introduction to the basic concepts of advertising, creative advertising and advertising processes found by analyzing discourse.
Content
Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing the creative advertising campaigns through their visual expression strategies.

Learning Outcomes
1) Introduction to sub-structure of the theory of advertising
2) Developing an analytical point of view against the discourse of advertising.
3) Is able to form the dialectic relationship in design.
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Recognition of the basic elements and principles of art and design.
X
2
Recognition of national/international artistic and cultural elements which can effect Graphic design practices.
X
3
Identification of communication methods, communication elements and mass communication media
X
4
Following and using the current applications, innovations and technological devolopments in line with the visual communication world.
X
5
Using the information of ther field with the practices of other diciplines.
X
6
Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems.
X
7
Using different materials, paints and technological tools in the process of design.
X
8
Using research methods, techniques and dialectic to make access to information.
X
9
Being competent in at least one foreign language to be able to understand and communicate in the field.
X
10
Operating information and communication technologies effectively, both in learning process and design process.
X
11
Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values.
X
12
Ability to work effectively and take responsibility during individual or group work.
X
13
Using time efficiently with planned, careful and disciplined work.
X
14
Ability to read, understand and interpret his/her acquirements with a critical perspective.
X
15
Having the self-confidence and ability of communicating, written, orally and visually.
X
16
Establishing effective communication with his/her colleagues, employers and persons he/she works with.
X
17
Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession.
X
18
Being aware of the role and importance of graphic design in social life.
X
19
Taking responsibility in the use of correct language when designing.
X
20
Creating designs that serve its purpose, communicates successfully and reaches the target audience.
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Meeting, Informing on the content of the course Sample review, Research Lecture
Brain Storming
2 Advertise analysis Introduction Sample review, Research Lecture
Discussion
Brain Storming
3 The principles of a successful ad campaign. Sample review, Research Lecture
Discussion
Brain Storming
4 Persuasive techniques in advertising campaigns. Sample review, Research Lecture
Discussion
Brain Storming
5 In advertisements humor, emotion and absurdity, the use and effects. Sample review, Research Lecture
Discussion
Brain Storming
6 Target audience, media and advertising campaigns for the analysis of the product category. Sample review, Research Lecture
Discussion
Brain Storming
7 Reveal the impact of media selection In advertisements strategy Sample review, Research Lecture
Discussion
Brain Storming
8 Midterm Exam Preparing Questions Testing
9 Methods used in the analysis of advertising campaigns Sample review, Research Lecture
Discussion
Brain Storming
10 Analysis of traditional advertising campaigns. Sample review, Research Lecture
Discussion
Brain Storming
11 Analysis of digital advertising campaigns. Sample review, Research Lecture
Discussion
Brain Storming
12 Analysis of social advertising campaigns Sample review, Research Lecture
Discussion
Brain Storming
13 Analysis of political and international advertising campaigns. Sample review, Research Lecture
Discussion
Brain Storming
14 Student presentations I. Sample review, Practice, Research Lecture
Discussion
Brain Storming
15 Student presentations II. Sample review, Practice, Research Lecture
Discussion
Brain Storming
16-17 Final Exam Preparing Questions Testing

Recommended or Required Reading
Textbook
Additional Resources