Course Title Code Semester L+P Hour Credits ECTS
Health Communication * ILT   306 6 3 3 5

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Asst.Prof.Dr. Gülnur KAPLAN ESEN
Dr. Öğr. ÜyesiGÜLNUR KAPLAN ESEN1. Öğretim Grup:A
Course builds the corporate infrastructure of health communication, and aims to transfer the theories and models, the methods and strategies in the field of health communication, using health communication in media, importance of interpersonal communication in health communication to students with a critical way thinking.
Features of health communication and field of activity, health communication theories and models, campaign process in health communication, health communication and social marketing, health communication and defending in media, health communication and crisis communication, health communication and media, health literate, health communication and ethics, interpersonal communication in health communication will be discussed and transferred.

Learning Outcomes

Course's Contribution To Program
NoProgram Learning OutcomesContribution
Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies.
Recognizes the national and global communication systems, the basic concepts, theories and principles.
Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Ci
Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication.
Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work.
From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology a
Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications.
As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets.
Organizes and/or actively participates in the social, artistic and cultural activities, reports events.
Follows the local, national and international events with critical comments.
Is able to work in the group as well as having the competence of the individual work
Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions.
Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning
Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts.
Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad.
While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors.
Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy,
Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other informa
Identifies learning needs and future career plan and perform accordingly.
Has the knowledge of the legal framework related to the field.

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Introduction to Health Communication. Reading of literature
2 What is Health Communication, Its features and field of activity. Reading of literature
3 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Health Belief Model, Social Learning Model, Mind Based Action Theory). Reading of literature
4 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Behaviour Change Steps Model, Communication for Persuasion Theory, Detailing Tendency Model, Realization Ability Theory, Unite-Approach Theory). Reading of literature
5 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Spreading of Innovation Theory, Impowering of Society Theory, Precede-Proceed Model). Reading of literature
6 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Communication for Behaviour Effect, Communication Model for Social Change, Enhanced Parallel Process Model). Reading of literature
7 Campaign Process in Health Communication: Planning Steps, Situation Analysis and Target Audience. Reading of literature
8 Mid-term exam Taught course subjects
9 Campaign Process in Health Communication: Strategies, Planning, Implementation, and Evaluation. Reading of literature
10 Health Communication and Social Marketing. Reading of literature
11 Health Communication and Crisis Communication. Reading of literature
12 Health Communication and Defending in Media Reading of literature
13 Health Communication and Media: Health Literate, Critical Health Communication. Reading of literature
14 Health Communication and Ethics. Reading of literature
15 Interpersonal Communication in Health Communication: Doctor-Patient Communication, Medical Personnel-Patient Communication, Professional Medical Communication. Reading of literature
16-17 Final exam Taught course subjects

Recommended or Required Reading
Additional Resources