Course Title Code Semester L+P Hour Credits ECTS
İmage Management * ILT   307 5 3 3 3

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Asst.Prof.Dr. Gülnur KAPLAN ESEN
Dr. Öğr. ÜyesiSEVDA ÜNAL1. Öğretim Grup:A
In the course which includes teaching the stages of forming individual and corporate image in the frame of the corporate and actual information; the elements which form the image of the person and the effective communication skills and corporate image types and functions are examined and it is aimed at acquiring skills to make it possible to use the visual materials and mass communication tools in image formation as well as to form image in the frame of media, advertisement and public relations.
Image concept and its elements, elements and types forming corporate image, elements and types forming the personal image, influence and importance of the effective communication skills in image formation, influence of the physical appearance on image creation, corporate image types and elements, stages of the brand image and corporate image, forming the image and reality in media, using the visual materials, formation of the political images and the ethical problems which are encountered in the frame of image formation shall be taken up and taught properly.

Learning Outcomes

Course's Contribution To Program
NoProgram Learning OutcomesContribution
Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies.
Recognizes the national and global communication systems, the basic concepts, theories and principles.
Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Ci
Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication.
Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work.
From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology a
Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications.
As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets.
Organizes and/or actively participates in the social, artistic and cultural activities, reports events.
Follows the local, national and international events with critical comments.
Is able to work in the group as well as having the competence of the individual work
Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions.
Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning
Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts.
Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad.
While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors.
Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy,
Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other informa
Identifies learning needs and future career plan and perform accordingly.
Has the knowledge of the legal framework related to the field.

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Image concept and elements, importance and management of the person image in communication. Reading of literature
2 Image types forming the personal image, individual image types. Reading of literature
3 Evaluation of the effective speaking, effective listening, presentation style and written communication processes in the frame of the effective communication and image. Reading of literature
4 Influence and importance of the effective communication skills in image creation. Reading of literature
5 Influence and transfers of the physical appearance and colors in image creation. Reading of literature
6 Influence of the personal image on the corporate image. Corporate image types and elements which are effective in image formation. Reading of literature
7 Stages required to be implemented for image change, in the frame of the elements affecting the corporate image. Reading of literature
8 Mid-term exam Taught course subjects
9 Purposes of the image advertisement and evaluation of the brand image and corporate image. Reading of literature
10 Market concept and its evaluation in the scope of relationship with image. Reading of literature - Project assignment
11 Relationship of the image with reality, reformation of the image with reality through media. Reading of literature - Project assignment
12 Usage and influence of the photographs and visual materials in image formation. Reading of literature - Project assignment
13 Image production through mass communication tools. Reading of literature - Project assignment
14 Political images and its influences. Reading of literature - Project assignment
15 Ethical discussions in image studies. Reading of literature
16-17 Final exam Taught course subjects

Recommended or Required Reading
Additional Resources