Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Basic concepts about market research Reading related chapter
2 Basic concepts about market research Reading related chapter
3 Explorative Researches and Qualitative Studies Reading related chapter
4 Sources of Data Gathering Reading related chapter
5 Determining the Project Subjects Reading related chapter
6 Questionnaire Design Reading related chapter
7 Observation Methods Reading related chapter
8 Mid Exam Reading book and lecture notes
9 Measurement and Scales in Research Reading related chapter
10 Sampling Process Reading related chapter
11 Introduction to Data Analysis Reading related chapter
12 Data Analysis Reading related chapter
13 Presentations of Term Projects Preparing for presentation
14 Presentations of Term Projects Preparing for presentation
15 Presentations of Term Projects Preparing for presentation
16-17 Final Exam Reading book and lecture notes

Recommended or Required Reading
Textbook
Additional Resources