COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Market Research * BAC   307 5 3 3 4

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Assoc.Prof.Dr. Murat İsmet HASEKİ
Instructors
Dr. Öğr. ÜyesiEMEL YÜCEL1. Öğretim Grup:Z
 
Assistants
Goals
The aim of this course is to give the necessary theoretical background about market research and to teach methodological approach.
Content
Problem identification, Marketing research design, Data collection process, Data analysis and reporting

Learning Outcomes
-