COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Marketing Management BAC   206 4 3 3 4

Prerequisites and co-requisites Yok
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Assoc.Prof.Dr. Murat İsmet HASEKİ
Instructors
Doç. Dr.MURAT İSMET HASEKİ1. Öğretim Grup:A
 
Assistants
Goals
The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing opportunities and problems.
Content
This course consists of the subjects of product, price, place and promotion, global marketing, online marketing, ethics and social responsibility.

Learning Outcomes
1) Develop marketing strategies for producing, pricing, placing and promoting appropriate products for consumers.
2) Find out differences between online marketing and traditional marketing and develop appropriate strategies for these differences.
3) Find out differences between consumers from different countries and determine fundamentals of being successful in foreign markets.
4) Plan campaigns and activities which consider benefits of society in the framework of social responsibility.
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
List and define the concepts of business management, and explain their relations to each other
2
List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages.
X
3
List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method.
X
4
Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration.
X
5
Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management.
X
6
Determine appropriate methods to solve business problems
X
7
Evaluate the results that are obtained from applications of business management methods
X
8
Use the basic numerical and statistical softwares
X
9
Use the basic enterprise resource planning (ERP) softwares
10
Take initiative individually or/and as a member of a team, lead and work effectively
X
11
As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning.
X
12
Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning
X
13
Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field.
X
14
Use Turkish and at least one foreign language in accordance with the requirements in academic and business context
X
15
Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format
X
16
Question traditional approaches, methods and implementations; develop and implement alternative methods when required
X
17
Recognize and apply social, scientific and professional ethical values.
X
18
Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives
X
19
Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 What is product Reading related parts from required materials Lecture
2 What is product Reading related parts from required materials Lecture
3 Marketing Channels and Distribution Reading related parts from required materials Lecture
4 Marketing Channels and Distribution Reading related parts from required materials Lecture
5 Promotion Reading related parts from required materials Lecture
6 Advertisement and Public Relations Reading related parts from required materials Lecture
7 Sales Promotion and Personal Selling Reading related parts from required materials Lecture
8 Mid-Term Exam Studying for exam Testing
9 Pricing Reading related parts from required materials Lecture
10 Online Marketing Reading related parts from required materials Lecture
11 Services Marketing and Non-Profit Organizations Marketing Reading related parts from required materials Lecture
12 Services Marketing and Non-Profit Organizations Marketing Reading related parts from required materials Lecture
13 Global Marketing Reading related parts from required materials Lecture
14 Global Marketing Reading related parts from required materials Lecture
15 Ethics and Social Responsibility Reading related parts from required materials Lecture
16-17 Term Exams Studying for exam Testing

Recommended or Required Reading
Textbook
Additional Resources