COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Market Research * BAC   307 5 3 3 4

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Assoc.Prof.Dr. Murat İsmet HASEKİ
Instructors
Dr. Öğr. ÜyesiEMEL YÜCEL1. Öğretim Grup:Z
 
Assistants
Goals
The aim of this course is to give the necessary theoretical background about market research and to teach methodological approach.
Content
Problem identification, Marketing research design, Data collection process, Data analysis and reporting

Learning Outcomes
-


Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
List and define the concepts of business management, and explain their relations to each other
X
2
List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages.
X
3
List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method.
X
4
Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration.
X
5
Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management.
X
6
Determine appropriate methods to solve business problems
X
7
Evaluate the results that are obtained from applications of business management methods
X
8
Use the basic numerical and statistical softwares
X
9
Use the basic enterprise resource planning (ERP) softwares
X
10
Take initiative individually or/and as a member of a team, lead and work effectively
X
11
As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning.
X
12
Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning
13
Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field.
X
14
Use Turkish and at least one foreign language in accordance with the requirements in academic and business context
X
15
Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format
X
16
Question traditional approaches, methods and implementations; develop and implement alternative methods when required
X
17
Recognize and apply social, scientific and professional ethical values.
X
18
Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives
X
19
Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Basic concepts about market research Reading related chapter
2 Basic concepts about market research Reading related chapter
3 Explorative Researches and Qualitative Studies Reading related chapter
4 Sources of Data Gathering Reading related chapter
5 Determining the Project Subjects Reading related chapter
6 Questionnaire Design Reading related chapter
7 Observation Methods Reading related chapter
8 Mid Exam Reading book and lecture notes
9 Measurement and Scales in Research Reading related chapter
10 Sampling Process Reading related chapter
11 Introduction to Data Analysis Reading related chapter
12 Data Analysis Reading related chapter
13 Presentations of Term Projects Preparing for presentation
14 Presentations of Term Projects Preparing for presentation
15 Presentations of Term Projects Preparing for presentation
16-17 Final Exam Reading book and lecture notes

Recommended or Required Reading
Textbook
Additional Resources