COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Consumer Behaviour BAC   316 6 3 3 4

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Assoc.Prof.Dr. Murat İsmet HASEKİ
Instructors
Doç. Dr.MURAT İSMET HASEKİ1. Öğretim Grup:A
 
Assistants
Goals
The aim of this course is to get students to comprehend consumers, consumer decision process, buying process and the factors of these processes.
Content
This course consists of the subjects of consumer decision process, internal and external factors of this process.

Learning Outcomes
1) Identifying factors affecting consumer behavior
2) Understanding the effects of factors affecting consumer behavior in consumer procurement decision processes
3) Tüketici satın alma karar süreci aşamalarının öğrenilmesi
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
List and define the concepts of business management, and explain their relations to each other
2
List and define the fundamental conceptual models, numerical and statistical techniques of business administartion and identify their advantages and disadvantages.
X
3
List and define the relationship between the basic concepts of economy and business management ; indicate the strong and weak sides of each method.
X
4
Explain how to create the fundamental conceptual models and how to apply numerical and statistical techniques that are used in business administration.
X
5
Explain how to interpret the results gathered through the application and/or implementation of conceptual models and/or numerical and statistical methods of business management.
X
6
Determine appropriate methods to solve business problems
X
7
Evaluate the results that are obtained from applications of business management methods
X
8
Use the basic numerical and statistical softwares
X
9
Use the basic enterprise resource planning (ERP) softwares
10
Take initiative individually or/and as a member of a team, lead and work effectively
X
11
As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning.
X
12
Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning
13
Use different resources in accordance with academic principles, synthesize the data gathered, and present them effectively in an unfamiliar field.
X
14
Use Turkish and at least one foreign language in accordance with the requirements in academic and business context
X
15
Perceive and interpret the feelings, ideas and behaviours of people appropriately, and express himself/herself accurately in written or oral format
X
16
Question traditional approaches, methods and implementations; develop and implement alternative methods when required
X
17
Recognize and apply social, scientific and professional ethical values.
X
18
Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives
X
19
Monitor external factors such as industrial structures, competition, technologies, economics, politics, cultures that affects the activities of businesses and interpret their impact on businesses
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Introduction to Consumer Behavior Reading related chapter Lecture
Discussion
Homework
2 Consumer Behavior Models and Consumer Behavior-Marketing Strategies Relationship Reading related chapter Lecture
Discussion
Homework
3 Psychological Effects - Learning and Memory Reading related chapter Lecture
Discussion
Homework
4 Motivation and Involvement Reading related chapter Lecture
Homework
5 Sensations and Perception Reading related chapter Lecture
Discussion
Homework
6 Attitudes, Changing Attitudes and Emotions Reading related chapter Lecture
Discussion
Homework
7 Personality and Ego Reading related chapter Lecture
Discussion
Homework
8 Mid-Term Exam Reading book and lecture notes Testing
9 Values and Life-Style Reading related chapter Lecture
Discussion
Homework
10 Socio-Cultural Impacts - Group Dynamics, Reference Groups Reading related chapter Lecture
Discussion
Homework
11 Family And The Effect of Family Reading related chapter Lecture
Discussion
Homework
12 Personal Effects and Diffusion of Innovations Reading related chapter Lecture
Discussion
Homework
13 Social Class and Culture Reading related chapter Lecture
Discussion
Homework
14 Consumer Buying Process Reading related chapter Lecture
Discussion
Homework
15 Consumer Buying Process Reading related chapter Lecture
Discussion
Homework
16-17 Term Exams Reading book and lecture notes Testing

Recommended or Required Reading
Textbook
Additional Resources