COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Introduction to Business Administration II * BUSZ   102 2 3 3 6

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction English
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Prof. Dr. Mehmet TURAN
Instructors
Prof. Dr.MEHMET TURAN1. Öğretim Grup:A
 
Assistants
Goals
This course is designed to provide the student with the basic business concepts, and fundamental aspects of business functions that are being currently implemented in business organizations.
Content
Marketing management, Product pricing, promotion, distribution, Accounting, Financial management, Banking, Risk management, Public relations, Information systems, Decision techniques

Learning Outcomes
-


Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Explain the importance of demand and supply in economy sciece and the well-running conditions of the market economy
X
2
Define the role of pricing within the event advantage of the market economy
3
Define the role of the state in economy, money and financial policies, the central bank and the structure of the market
4
Perceive the costs and benefits arising from the global economy
5
Produce nymerical and policy options when confronted with problems
6
Use quantitative and qualitative techniques of model building, decoding and interpretation
7
Use the theory of economics in the analysis of economic events
8
Use computer programs, do synthesis and present prepared data efficiently
9
Apply the methods of economic analysis.
10
Analyze at conceptual level and aquire abiliy in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems
X
11
Take responsibility individually and/or in a team, take leadership and work effectively
X
12
Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself
X
13
Use of different sources about an unfamiliar field within academic principles, synthesize gained data and present effectively
X
14
Use Turkish and at least one foreign language in accordance with the requirements of academic and work life
X
15
Understand and interpret related peoples´ feelings, thoughts and behaviours correctly; express him-/herself accurately in written and oral language
X
16
Question traditional attitudes, applications and methods, develop and apply new methods when needed.
X
17
Recognize and apply social, scientific and professional ethical values.
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 An Overview of the Basic Business Functions Professors own notes
2 Marketing Business Today (p. 327-338)
3 Consumer behavior Business Today (p. 338-356)
4 Product and Pricing Decisions Business Today (p. 357-386)
5 Distribution and Promotion Business Today (p. 387-448)
6 Computers and Information Technology and Quantitative Decision Techniques Business Today (p. 449-480)
7 Accounting Business Today (p. 481-510)
8 Midterm exam Studying for exam
9 Money and Banking Business Today (p. 511-520)
10 Money and Banking Business Today (p. 520-540)
11 Financial Management Business Today (p. 541-556)
12 Financial Management Business Today (p. 556-570)
13 Securities Market Business Today (p. 571-600)
14 Government Regulations and Business Law, Risk Management and Insurance Business Today (p. 601-632)(p. 633-656)
15 Projects presentaions Preparings of projects
16-17 Final exam Studying for exam

Recommended or Required Reading
Textbook
Additional Resources