COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Principles of Marketing BUSS   301 5 3 3 5

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction English
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Assoc.Prof.Dr. Hatice DOĞAN SÜDAŞ
Instructors
Dr. Öğr. ÜyesiMEHMET ALİ BURAK NAKIBOĞLU1. Öğretim Grup:A
 
Assistants
Goals
To learn the components of a companys strategic marketing program including how to plan, price, promote, and distribute products and services, To understand marketings role in the society, To identify why and how consumers are considered in our strategic marketing plans.
Content
This course consists of the subjects of definition and scope of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing research, industrial markets and consumer behaviors.

Learning Outcomes
1) Can determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan.
2) Can learn the fundamentals of marketing research
3) Learn the factors that affect consumer behavior, decision mechanisms and buying decisions.
4) Find out specifications of industrial markets and industrial buying behavior.
5) Have knowledge about fundamentals and steps of effective market segmentation.
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Explain the importance of demand and supply in economy sciece and the well-running conditions of the market economy
2
Define the role of pricing within the event advantage of the market economy
3
Define the role of the state in economy, money and financial policies, the central bank and the structure of the market
4
Perceive the costs and benefits arising from the global economy
5
Produce nymerical and policy options when confronted with problems
6
Use quantitative and qualitative techniques of model building, decoding and interpretation
7
Use the theory of economics in the analysis of economic events
8
Use computer programs, do synthesis and present prepared data efficiently
9
Apply the methods of economic analysis.
10
Analyze at conceptual level and aquire abiliy in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems
11
Take responsibility individually and/or in a team, take leadership and work effectively
X
12
Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself
X
13
Use of different sources about an unfamiliar field within academic principles, synthesize gained data and present effectively
X
14
Use Turkish and at least one foreign language in accordance with the requirements of academic and work life
X
15
Understand and interpret related peoples´ feelings, thoughts and behaviours correctly; express him-/herself accurately in written and oral language
X
16
Question traditional attitudes, applications and methods, develop and apply new methods when needed.
X
17
Recognize and apply social, scientific and professional ethical values.
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Marketing in the modern organization Reading the related chapter Lecture
Discussion
2 Marketing planning: An overview of marketing Reading the related chapter Lecture
Discussion
3 The marketing environment Reading the related chapter Lecture
Discussion
4 Understanding consumer behavior Reading the related chapter
5 Understanding organizational buying behavior Reading the related chapter Lecture
Discussion
6 Marketing Ethics and Corporate Responsibility Reading the related chapter Lecture
Discussion
7 Marketing research and information system Reading the related chapter Lecture
Discussion
8 Midterm Exam Studying for exam Testing
9 Market segmentation and positioning Reading the related chapter Lecture
Discussion
10 Managing Products: Brand and corporate identity management Reading the related chapter Lecture
Discussion
11 Managing Products: Product life cycle, Portfolio planning, Product Growth Strategies Reading the related chapter Lecture
Discussion
12 Developing new products Reading the related chapter Lecture
Discussion
13 Presentations Preparing for the presentation Project / Design
14 Presentations Preparing for the presentation Project / Design
15 Presentations Preparing for the presentation Project / Design
16-17 Final Exam Studying for exam Testing

Recommended or Required Reading
Textbook
Additional Resources