COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Principles of Marketing BUSS   301 5 3 3 5

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction English
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Assoc.Prof.Dr. Hatice DOĞAN SÜDAŞ
Instructors
Dr. Öğr. ÜyesiMEHMET ALİ BURAK NAKIBOĞLU1. Öğretim Grup:A
 
Assistants
Goals
To learn the components of a companys strategic marketing program including how to plan, price, promote, and distribute products and services, To understand marketings role in the society, To identify why and how consumers are considered in our strategic marketing plans.
Content
This course consists of the subjects of definition and scope of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing research, industrial markets and consumer behaviors.

Learning Outcomes
1) Can determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan.
2) Can learn the fundamentals of marketing research
3) Learn the factors that affect consumer behavior, decision mechanisms and buying decisions.
4) Find out specifications of industrial markets and industrial buying behavior.
5) Have knowledge about fundamentals and steps of effective market segmentation.
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Has the conceptual and theoretical competence to explain the phenomena in the disciplines of Political Science and International Relations.
2
Identifies the international and national issues by methodologies used in the disciplines of Political Science and International Relations; chooses the appropriate analysis techniques across the issues and applies the appropriate empirical studies.
3
Becomes skilful at following and interpreting different social areas in international and national levels and also applies the problem-solving oriented practices.
4
Collects, reviews and analyzes the data obtained which necessary for modelling applications in the Social Science.
5
Individually and/or in a team, takes responsibility, leadership, and works effectively.
X
6
In recognition of the need for lifelong learning, follows the latest developments in the field and improves himself/herself.
X
7
Uses Turkish, and at least one more foreign language, in accordance with the requirements of academic and work life.
X
8
Understands and interprets the feelings, thoughts and behaviors of related persons correctly; and expresses himself/herself in written and oral forms accurately.
X
9
Improves his/herself constantly by defining educational requirements considering interests and talents in scientific, cultural, art and social fields besides career development.
X
10
Questions traditional approaches, practices and methods; and develops and applies new study methods if necessary.
X
11
Recognizes and implements social, scientific and professional ethical values.
X
12
Develops skills of defining and analyzing the international, regional and national oriented issues, producing appropriate conflict-resolution techniques and negotiation skills.
X
13
Develops critical thinking skills.
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Marketing in the modern organization Reading the related chapter Lecture
Discussion
2 Marketing planning: An overview of marketing Reading the related chapter Lecture
Discussion
3 The marketing environment Reading the related chapter Lecture
Discussion
4 Understanding consumer behavior Reading the related chapter
5 Understanding organizational buying behavior Reading the related chapter Lecture
Discussion
6 Marketing Ethics and Corporate Responsibility Reading the related chapter Lecture
Discussion
7 Marketing research and information system Reading the related chapter Lecture
Discussion
8 Midterm Exam Studying for exam Testing
9 Market segmentation and positioning Reading the related chapter Lecture
Discussion
10 Managing Products: Brand and corporate identity management Reading the related chapter Lecture
Discussion
11 Managing Products: Product life cycle, Portfolio planning, Product Growth Strategies Reading the related chapter Lecture
Discussion
12 Developing new products Reading the related chapter Lecture
Discussion
13 Presentations Preparing for the presentation Project / Design
14 Presentations Preparing for the presentation Project / Design
15 Presentations Preparing for the presentation Project / Design
16-17 Final Exam Studying for exam Testing

Recommended or Required Reading
Textbook
Additional Resources