|Course Title||Code||Semester||L+P Hour||Credits||ECTS|
|Marketing Management||ENS 449||7||3||3||4|
|Prerequisites and co-requisites|
|Recommended Optional Programme Components||None|
|Language of Instruction||Turkish|
|Course Level||First Cycle Programmes (Bachelor's Degree)|
|Course Coordinator||Asst.Prof.Dr. Mevhibe Oya ÇETİK|
Learn the marketing knowledge and techniques as an industrial engineer according to the changes of economic conditions in our country and use them for business targets.
To learn the basic principles of modern marketing management, its development process, the concepts of marketing mix and consumer characteristics
|1) To learn the definiton of marketing and its scope and define modern marketing concepts|
|2) To learn factors affecting the marketing|
|3) To learn the stages of strategic marketing management and its stages|
|4) To learn about marketing , consumers and customers behavior|
|5) To manage to make a target market selection and learn sell forecasting|
|6) To learn how to compose a market mix for a product|
|Course's Contribution To Program|
|No||Program Learning Outcomes||Contribution|
Has sufficient background on topics related to mathematics, physical sciences and industrial engineering.
Gains ability to use the acquired theoretical knowledge on basic sciences and industrial engineering for describing, formulating and solving an industrial engineering problem, and to choose appropriate analytical and modeling methods.
Gains ability to analyze a service and/or manufacturing system or a process and describes, formulates and solves its problems .
Gains ability to choose and apply methods and tools for industrial engineering applications.
Can collect and analyze data required for industrial engineering problems ,develops and evaluates alternative solutions.
Works efficiently and takes responsibility both individually and as a member of a multi-disciplinary team.
Can access information and to search/use databases and other sources for information gathering.
Appreciates life time learning; follows scientific and technological developments and renews himself/herself continuously.
Can use computer software in industrial engineering along with information and communication technologies.
Can use oral and written communication efficiently.
Uses English skills to follow developments in industrial engineering and to communicate with people in his/her profession.
Has a conscious understanding of professional and ethical responsibilities.
Has a necessary consciousness on issues related to job safety and health, legal aspects of environment and engineering practice.
Becomes competent on matters related to project management, entrepreneurship, innovation and has knowledge about current matters in industrial engineering.
|1||The scope of marketing and modern marketing||Reading of relevance references||Lecture|
|2||The micro and macro enviromental factors affecting the marketing||Reading of relevance references, Research||Lecture|
|3||Process of marketing research||Reading of relevance references||Lecture|
|4||Consumer markets and consumer behaviour||Research|
|5||Market segmentation and sale forecasting||Research|
|6||Elements of marketing mix (Product)||Reading of relevance references||Lecture|
|7||Elements of marketing mix (Price)||Research|
|10||On-line and direct marketing||Research|
|11||Physical distribution and its channels||Research|
|12||Marketing in service sector||Research|
|13||International marketing||Reading of relevance references||Lecture|
|14||Project presentations||Preparation of original presentatnions|
|15||Projects presentations||Preparation of original presentatnions|
|Recommended or Required Reading|
Odabaşı, Yavuz. Tüketici Davranışı, Anadolu Üniversitesi Yayını.