COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Marketing Management ENS   449 7 3 3 4

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Asst.Prof.Dr. Mevhibe Oya ÇETİK
Instructors
Dr. Öğr. ÜyesiMEVHİBE OYA ÇETİK1. Öğretim Grup:A
 
Assistants
Goals
Learn the marketing knowledge and techniques as an industrial engineer according to the changes of economic conditions in our country and use them for business targets.
Content
To learn the basic principles of modern marketing management, its development process, the concepts of marketing mix and consumer characteristics

Learning Outcomes
1) To learn the definiton of marketing and its scope and define modern marketing concepts
2) To learn factors affecting the marketing
3) To learn the stages of strategic marketing management and its stages
4) To learn about marketing , consumers and customers behavior
5) To manage to make a target market selection and learn sell forecasting
6) To learn how to compose a market mix for a product
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Has sufficient background on topics related to mathematics, physical sciences and industrial engineering.
X
2
Gains ability to use the acquired theoretical knowledge on basic sciences and industrial engineering for describing, formulating and solving an industrial engineering problem, and to choose appropriate analytical and modeling methods.
X
3
Gains ability to analyze a service and/or manufacturing system or a process and describes, formulates and solves its problems .
X
4
Gains ability to choose and apply methods and tools for industrial engineering applications.
X
5
Can collect and analyze data required for industrial engineering problems ,develops and evaluates alternative solutions.
X
6
Works efficiently and takes responsibility both individually and as a member of a multi-disciplinary team.
7
Can access information and to search/use databases and other sources for information gathering.
X
8
Appreciates life time learning; follows scientific and technological developments and renews himself/herself continuously.
X
9
Can use computer software in industrial engineering along with information and communication technologies.
X
10
Can use oral and written communication efficiently.
11
Uses English skills to follow developments in industrial engineering and to communicate with people in his/her profession.
X
12
Has a conscious understanding of professional and ethical responsibilities.
13
Has a necessary consciousness on issues related to job safety and health, legal aspects of environment and engineering practice.
14
Becomes competent on matters related to project management, entrepreneurship, innovation and has knowledge about current matters in industrial engineering.

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 The scope of marketing and modern marketing Reading of relevance references Lecture
2 The micro and macro enviromental factors affecting the marketing Reading of relevance references, Research Lecture
3 Process of marketing research Reading of relevance references Lecture
4 Consumer markets and consumer behaviour Research
5 Market segmentation and sale forecasting Research
6 Elements of marketing mix (Product) Reading of relevance references Lecture
7 Elements of marketing mix (Price) Research
8 Marketing communication Research
9 Midterm Exam preperation Testing
10 On-line and direct marketing Research
11 Physical distribution and its channels Research
12 Marketing in service sector Research
13 International marketing Reading of relevance references Lecture
14 Project presentations Preparation of original presentatnions
15 Projects presentations Preparation of original presentatnions
16-17 Final Exam preparation Testing

Recommended or Required Reading
Textbook
Additional Resources
Odabaşı, Yavuz. Tüketici Davranışı, Anadolu Üniversitesi Yayını.