|Course Title||Code||Semester||L+P Hour||Credits||ECTS|
|Strategy Management *||ENS 347||5||3||3||4|
|Prerequisites and co-requisites|
|Recommended Optional Programme Components||None|
|Language of Instruction||Turkish|
|Course Level||First Cycle Programmes (Bachelor's Degree)|
|Course Coordinator||Assoc.Prof.Dr. Hacire Oya YÜREGİR|
This course introduces the key concepts, methods, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of companies. Strategy Management as an integrative and interdisciplinary course builds on all the ideas, concepts, and theories from functional courses such as Accounting, Economics, Finance, Marketing, and Organizational Behavior. It assumes a broad view of the environment that includes buyers, suppliers, competitors, technology, the economy, capital markets, government, and global forces and views the external environment as dynamic and characterized by uncertainty. The course takes a general management perspective, viewing the firm as a whole, and examining how policies in each functional area are integrated into an overall competitive strategy. It involves company analysis, industry analysis and also competitor analysis. The key strategic business decisions of concern in this course involve selecting competitive strategies, creating and defending competitive advantages, defining firm boundaries and allocating critical resources over long periods.
Definition of strategy, methodology of strategy management, methods used in strategy management such as SWOT, BCG, GE, CSF and Hofer.
|Course's Contribution To Program|
|No||Program Learning Outcomes||Contribution|
Has sufficient background on topics related to mathematics, physical sciences and industrial engineering.
Gains ability to use the acquired theoretical knowledge on basic sciences and industrial engineering for describing, formulating and solving an industrial engineering problem, and to choose appropriate analytical and modeling methods.
Gains ability to analyze a service and/or manufacturing system or a process and describes, formulates and solves its problems .
Gains ability to choose and apply methods and tools for industrial engineering applications.
Can collect and analyze data required for industrial engineering problems ,develops and evaluates alternative solutions.
Works efficiently and takes responsibility both individually and as a member of a multi-disciplinary team.
Can access information and to search/use databases and other sources for information gathering.
Appreciates life time learning; follows scientific and technological developments and renews himself/herself continuously.
Can use computer software in industrial engineering along with information and communication technologies.
Can use oral and written communication efficiently.
Uses English skills to follow developments in industrial engineering and to communicate with people in his/her profession.
Has a conscious understanding of professional and ethical responsibilities.
Has a necessary consciousness on issues related to job safety and health, legal aspects of environment and engineering practice.
Becomes competent on matters related to project management, entrepreneurship, innovation and has knowledge about current matters in industrial engineering.
|1||Basic concepts||Chapter 1|
|2||Strategy analysis||Chapter 1 , 2|
|3||Strategy analysis||Chapter 2|
|4||Strategy analysis||Chapter 2|
|5||Defining strategic goals||Chapter 3|
|6||Defining strategic goals||Chapter 3|
|7||Strategy alternatives||Chapter 4|
|8||Mid-Term Exam||Chapter 1, 2, 3, 4|
|9||innovation and information||Chapter 5|
|10||Choosing the best strategy||Chapter 6|
|11||Choosing the best strategy||Chapter 6|
|12||Implementing strategy||Chapter 7|
|13||Strategy evaluation and control||Chapter 8|
|14||presentations||Book and project guidelines|
|15||presentations||Book and project guidelines|
|Recommended or Required Reading|