Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 DEVELOPMENT OF MARKETING CONCEPT Reading Textbooks and reference books
2 Components of Marketing Analysis Reading Textbooks and reference books
3 Model of consumer behavior and marketing processes Reading Textbooks and reference books
4 Consumer Behavior Models Reading Textbooks and reference books
5 Factors Affecting Consumer Behavior Reading Textbooks and reference books
6 THE FUNDAMENTAL CONCEPTS OF CUSTOMER Reading Textbooks and reference books
7 Marketing elements Reading Textbooks and reference books
8 Midterm Exam Reading Textbooks and reference books
9 FORMS OF MARKETING Reading Textbooks and reference books
10 THE IMPORTANCE OF MARKETING FOR PUBLIC RELATIONS Reading Textbooks and reference books
11 TEXTILE MARKETING Reading Textbooks and reference books
12 Search Textile Industry Factors Effect on Cost Reading Textbooks and reference books
13 TEXTILE ENTERPRISE RELATIONSHIP MARKETING Reading Textbooks and reference books
14 TEXTILE MARKETING STRATEGY CHOICE AND DEVELOPMENT Reading Textbooks and reference books
15 Revision of the topics covered in general Reading Textbooks and reference books
16-17 Final Exam Reading Textbooks and reference books

Recommended or Required Reading
Textbook
Additional Resources
Ders Notu ve Kitaplar