COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Textile Marketing * TMS   327 5 2 2 3

Prerequisites and co-requisites Yok
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Res.Asst. Mehmet BEBEKLİ
Instructors
Arş. Gör.MEHMET BEBEKLİ1. Öğretim Grup:A
 
Assistants
Goals
The aim of this course is to teach marketing concept and development of the knowledge gained, marketing and consumer behavior patterns, textiles and textile marketing relationship, textile marketing strategy selection.
Content
Marketing Concept and Development, Marketing Analysis of Compenents, Marketing Process, Consumer Behavior Models, Marketing Methods, The Importance of Public Relations Marketing Terms, Textile Marketing, Costumer Identification, Costomer Sampling Study, Price List Preparation, Cost textiles, Cost Description, Difficulties in the calculation of the cost. Calculating Cost Exapenditures. Cost account. Calculation example in Textile Industry, Relationship between Textile Marketing and Business.Marketing-Purchasing, Marketing-Production, Marketing-Finished Product. Marketin-Accouting. Strategy Selection and Development in Textile Marketing

Learning Outcomes
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