COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Textile Marketing * TMS   327 5 2 2 3

Prerequisites and co-requisites Yok
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Res.Asst. Mehmet BEBEKLİ
Instructors
Arş. Gör.MEHMET BEBEKLİ1. Öğretim Grup:A
 
Assistants
Goals
The aim of this course is to teach marketing concept and development of the knowledge gained, marketing and consumer behavior patterns, textiles and textile marketing relationship, textile marketing strategy selection.
Content
Marketing Concept and Development, Marketing Analysis of Compenents, Marketing Process, Consumer Behavior Models, Marketing Methods, The Importance of Public Relations Marketing Terms, Textile Marketing, Costumer Identification, Costomer Sampling Study, Price List Preparation, Cost textiles, Cost Description, Difficulties in the calculation of the cost. Calculating Cost Exapenditures. Cost account. Calculation example in Textile Industry, Relationship between Textile Marketing and Business.Marketing-Purchasing, Marketing-Production, Marketing-Finished Product. Marketin-Accouting. Strategy Selection and Development in Textile Marketing

Learning Outcomes
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Has sufficient background in the fields of Mathematics, Science and Textile Engineering
2
Uses the knowledge obtained from the basic sciences and engineering in the field of textile engineering
3
Does process analysis, Identifies problems, interprets and evaluates data in the field of textile engineering
X
4
Selects and uses modern techniques and tools for engineering applications
5
Has the skills of designing experiments, data collection, cognitive analysis and interpretation of the results
X
6
Works effectively both individually and as a team member and takes responsibility
X
7
Searches literature, has access to information, uses databases and other sources of information
X
8
Recognizes the need of lifelong learning; follows developments in science and technology and renews self continuosly
X
9
Has effective oral and written communication skills.
10
Follows developments in the field in a foreign language, has good communication skills with colleagues.
11
Uses information and communication technologies and softwares at a required level
12
Defines learning requirements in scientific, social, cultural and artistic areas and improves himself/herself accordingly.
13
Has the professional and ethical responsibility.
X
14
Has the necessary awareness on the fields of occupational health and safety, legal side of engineering applications and environmental health.
15
Has required competence in project management, entrepreneurship and innovation.

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 DEVELOPMENT OF MARKETING CONCEPT Reading Textbooks and reference books
2 Components of Marketing Analysis Reading Textbooks and reference books
3 Model of consumer behavior and marketing processes Reading Textbooks and reference books
4 Consumer Behavior Models Reading Textbooks and reference books
5 Factors Affecting Consumer Behavior Reading Textbooks and reference books
6 THE FUNDAMENTAL CONCEPTS OF CUSTOMER Reading Textbooks and reference books
7 Marketing elements Reading Textbooks and reference books
8 Midterm Exam Reading Textbooks and reference books
9 FORMS OF MARKETING Reading Textbooks and reference books
10 THE IMPORTANCE OF MARKETING FOR PUBLIC RELATIONS Reading Textbooks and reference books
11 TEXTILE MARKETING Reading Textbooks and reference books
12 Search Textile Industry Factors Effect on Cost Reading Textbooks and reference books
13 TEXTILE ENTERPRISE RELATIONSHIP MARKETING Reading Textbooks and reference books
14 TEXTILE MARKETING STRATEGY CHOICE AND DEVELOPMENT Reading Textbooks and reference books
15 Revision of the topics covered in general Reading Textbooks and reference books
16-17 Final Exam Reading Textbooks and reference books

Recommended or Required Reading
Textbook
Additional Resources
Ders Notu ve Kitaplar