COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Seafood Economics and Marketing SUF   307 5 2 2 3

Prerequisites and co-requisites Yok
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level First Cycle Programmes (Bachelor's Degree)
Course Type
Course Coordinator Prof.Dr. Yasemen YANAR
Instructors
Prof.Dr.YASEMEN YANAR1. Öğretim Grup:A
Prof.Dr.GÜLSÜN ÖZYURT1. Öğretim Grup:A
 
Assistants
Goals
To learn the basic concepts and principles of economics, and marketing, to evaluate and interpret the economic importance of aquaculture in Turkey and the world, to define the marketing problem of the fisheries industryTo learn the basic concepts and principles of economics, and marketing, to evaluate and interpret the economic importance of aquaculture in Turkey and the world, to define the marketing problem of the fisheries industry
Content
This course explains basic concept and principles of economy and marketing. Types of economy, elements of marketing, marketing strategy, supply,demand, supply-demand relationship and price determination are thought.

Learning Outcomes
1) Describe the economic concept and explain the principles of economic. Explains the importance of the aquaculture sector in the Turkish economy.
2) Define the basic concepts and methods of marketing.Define the marketing problems in fisheries industry
3) To be able to learn the analysis of production and consumption of fishery products in Turkey
4) Describe the marketing problem of the fisheries industry
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Having knowledge on “natural and applied sciences” and “basic engineering”; combination of their theoretical and practical knowledge on fisheries engineering applications.
X
2
2. Assessment of data scientifically on fisheries engineering, determining and solving the problems
X
3
3. Uses theoretical and practical knowledge in the field of fisheries to design; investigates and interprets events and phenomena usig scientific methods and techniques.
X
4
4. Collecting data in fisheries science, making the basic experimental studies, evaluating the results, identifying the problems and developing methods of solution
X
5
5. Having plan any study related to fisheries science as an individually, managing and consulting.
X
6
6.Learning the knowledge by the determining learning needs; developing positive attitude towards lifelong learning
X
7
7. Communicating oral and written in expertise field, monitoring the seminars and meeting in expertise field, following the foreign language publication.
X
8
8. Improving life-long learning attitude and using the information to the public interest.
9
9. Creating public awareness about fisheries and having the ability to ensure sustainable use of aquatic resources.
X
10
10. Communicating oral and written effectively, participating the seminars and meetings in expertise field, following the foreign language publications.
X
11
11. Using the informatics and communicating technology
12
12. Improves constantly itself , as well as professional development scientific, social, cultural and artistic fields according to his/her interests and abilities identifying needs of learning.
13
13. Gaining competence to determine the current status of aquatic resources and its sustainable use, water pollution and control, and biotechnology areas.
X
14
14. Having ability to promote the study about aquaculture techniques by saving the natural environment, fishery diseases, fishing and processing technology, structure of fishery sector, problems and solution of their expertise field
X
15
15. Ability to act in accordance with the regulation, social, scientific, cultural, and ethical values on fisheries field

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 The definition and scope of the economy, the main problems of the national economy A reading on course subjects Lecture
2 Basic concepts in economics Reading the lecture notes and related resources Lecture
Discussion
3 economic systems Reading the lecture notes and related resources Lecture
Discussion
4 Economy of Turkey Reading the lecture notes and related resources Lecture
Discussion
5 The roles of Fisheries in Turkey Ecomomy Reading the lecture notes and related resources Lecture
Discussion
6 Aquaculture Production in Turkey Reading the lecture notes and related resources, homework preparation Lecture
Discussion
Demonstration
7 Seafood Consumption in Turkey, Internal and External Trade of Seafood Reading the lecture notes and related resources Lecture
Discussion
8 Midterm exam Study for midterm exam Testing
9 Basic concepts of marketing Reading the lecture notes and related resources Lecture
Discussion
10 Market segmentation, determining of target market Reading the lecture notes and related resources Lecture
Discussion
11 Marketing of agricultural products Reading the lecture notes and related resources Lecture
Discussion
Demonstration
12 Demand, demand curve, price elasticity of demand Reading the lecture notes and related resources Lecture
Discussion
13 Supply, supply curve, elasticity of supply Reading the lecture notes and related resources Lecture
Discussion
14 Market equilibrium, consumer and producer surplus Reading the lecture notes and related resources Lecture
Discussion
15 Marketing of seafood products Reading the lecture notes and related resources Lecture
Discussion
16-17 Final exam Study for final exam Testing

Recommended or Required Reading
Textbook
Additional Resources