Course Structure & ECTS Credits
To see the course syllabus, please click the course title given in the table below.


1. Semester Course Plan
Code Course Title C/E Lang L+P Hour Credits ECTS
PZR 151 Mathematics Turkish 2 2 3
PZR 153 Marketing Principles Turkish 3 3 6
PZR 157 Business management - I Turkish 2 2 4
PZR 167 Economics Turkish 3 3 5
UAI 101 Principles of Atatürk and History of Turkish Revolution I Turkish 2 2 2
UIN 101 English I Turkish 2 2 2
UTD 101 Turkish Language I Turkish 2 2 2
- ELECTIVE 1 - - 2 3
- ELECTIVE 2 - - 2 3
Total ECTS credits : 30

1. Semester Course List
Code Course Title Lang L+P Hour Credits ECTS
PZR 159 Organization and Management Turkish 2 2 3
PZR 163 Office Softwares- I Turkish 2 2 3



2. Semester Course Plan
Code Course Title C/E Lang L+P Hour Credits ECTS
PZR 152 Business Management - II Turkish 3 3 5
PZR 154 Statistics Turkish 2 2 4
PZR 164 Sales Management Turkish 3 3 6
UAI 102 Principles of Atatürk and History of Turkish Revolution II Turkish 2 2 2
UIN 102 English II Turkish 2 2 2
UTD 102 Turkish Language II Turkish 2 2 2
- ELECTIVE 1 - - 2 3
- ELECTIVE 2 - - 2 3
- ELECTIVE 3 - - 2 3
Total ECTS credits : 30

2. Semester Course List
Code Course Title Lang L+P Hour Credits ECTS
PZR 158 Commercial Law Turkish 2 2 3
PZR 160 Office Softwares- II Turkish 2 2 3
PZR 162 Entrepreneurship Turkish 2 2 3



3. Semester Course Plan
Code Course Title C/E Lang L+P Hour Credits ECTS
PZR 251 Advertisement Turkish 2+1 2.5 4
PZR 253 Retailing Management Turkish 2 2 3
PZR 255 Marketing Research Turkish 2 2 4
PZR 257 Customer Relationship Management Turkish 2 2 3
PZR 259 Marketing Communication Techniques Turkish 2 2 3
PZR 261 FOREIGN TRADE TRANSACTIONS Turkish 2 2 3
PZR 263 Sales Techniques Turkish 2+1 2.5 4
- ELECTIVE 1 - - 2 3
- ELECTIVE 2 - - 2 3
Total ECTS credits : 30

3. Semester Course List
Code Course Title Lang L+P Hour Credits ECTS
PZR 265 Marketing regulation Turkish 2 2 3
PZR 269 Human Resources Management Turkish 2 2 3



4. Semester Course Plan
Code Course Title C/E Lang L+P Hour Credits ECTS
PZR 250 Service Marketing Turkish 2 2 3
PZR 252 Brand Management Turkish 2 2 2
PZR 254 International Marketing Turkish 2 2 2
PZR 256 Supply Chain Management Turkish 2 2 3
PZR 258 Electronic Marketing Turkish 2 2 2
PZR 260 Sales Force Management Turkish 2 3 5
PZR 262 Consumer Behaviors Turkish 2 2 4
- ELECTIVE 1 - - 2 3
- ELECTIVE 2 - - 2 3
- ELECTIVE 3 - - 2 3
Total ECTS credits : 30

4. Semester Course List
Code Course Title Lang L+P Hour Credits ECTS
PZR 264 TOURISM MARKETING Turkish 2 2 3
PZR 266 Quality Assurance and Standards Turkish 2 2 3
PZR 270 Commercial Documents Turkish 2 2 3


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