COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Real estate marketing EEY   228 4 2 2.5 3

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level Short Cycle Programmes (Associate's Degree)
Course Type
Course Coordinator Asst.Prof.Dr. Osman İnanç GÜNEY
Instructors
Dr. Öğr. ÜyesiOSMAN İNANÇ GÜNEY1. Öğretim Grup:A
 
Assistants
Goals
To gain theoretical and practical competencies in real estate marketing
Content
Basic Concepts of Marketing, Marketing Functions; Marketing Decision Making, Marketing Planning, Marketing Management Process; Environmental Conditions of Marketing; Purchasing Behavior; Target Market Decisions, Decisions of Components Marketing mix, Marketing plan, Marketing Activities Control. Grape products, Marketing Decision Making; Grape Products Marketing Planning; Grape Products Marketing Management Process; Grape Products Environmental Conditions of Marketing.

Learning Outcomes
1) To understand development process of real estate and marketing
2) evaluate opportunities in real estate market
3) general marketing techniques
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
To understand, General economy, law, labour law and labour security, vocational legislation
X
2
To have computer ability nad apply, and use his ability in technical field, managing property selling and buying and find use funds for real estate
3
Managing process which is necessary and understand to developing ability permanently
X
4
Ability of using knowledge in field of application. Entrepreneurship ability.
X
5
Graduated student has ethic and responsible senses. He has self confidence and can achieve duties which given
X
6
To understand necessary of developing ability permanently
X
7
Having efficient communication ability İn Turkish and English. Using means of media and İnformatiom communication.
X
8
when encounter problem that relation with his field, he can develop solution method.
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Contribute to the development of the company's marketing approach and analyze the marketing environment Examine course material Lecture
2 By contributing to the selection of the target market segment the market. Help the creation of mixed-up promotion to the target market Examine course material Lecture
3 Ideas to create products that will help them decide Examine course material Lecture
4 To contribute to the formation of pricing strategies Examine course material Lecture
5 Providing information on marketing channels to the relevant departments Examine course material Lecture
6 Having knowledge about global marketing and internationalization Examine course material Lecture
7 To define marketing functions and applications in business. Having knowledge about the problems encountered in the field of marketing. Examine course material Lecture
8 mid-term Examine course material Lecture
Testing
9 To be able to explain the contents of the marketing plan and implementation of a marketing plan Examine course material Lecture
10 Determining product price and arranging according to conditions Examine course material Lecture
11 Arranging price and give suggestion for change it Examine course material Lecture
12 to give suggestion to change product price Examine course material Lecture
13 Building marketing channel Examine course material Lecture
14 Contributing to the design of marketing channels Examine course material Lecture
15 To elect marketing type which is suitable Examine course material Lecture
16-17 fınal Examine course material Testing

Recommended or Required Reading
Textbook
Additional Resources