COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
BUSINESS ADMINISTRATION-II ISY   216 4 2 2 3

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level Short Cycle Programmes (Associate's Degree)
Course Type
Course Coordinator Asst.Prof.Dr. Osman İnanç GÜNEY
Instructors
Dr. Öğr. ÜyesiOSMAN İNANÇ GÜNEYUzaktan Öğretim Grup:A
 
Assistants
Goals
Ensure that students have competency in management organization and marketing knowledge
Content
Management organization and marketing management fields

Learning Outcomes
1) Having basic theoretical knowledge about management and management
2) Examining and analyzing managerial roles, abilities and capabilities
3) Understanding and questioning the historical process of management thought from past to present
4) Understanding the basic and secondary management functions required for the effective and efficient management
5) To explain the meaning, objectives and the process of planning and organizing
6) To explain the meaning and the objectives of directing and the chain of command and the conditions for the efficient directing system
7) To explain the meaning, objectives, the process of coordination and control and the management education methods
8) Understanding the new management techniques
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10)
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 The basic concepts related to management and managers, the qualifications and the abilities of contemporary managers Examination of course presentation Lecture
2 Classic management teo, Neo-classical management teo, Modern management teo Examination of course presentation Lecture
3 Environmental adaptation approaches Examination of course presentation Lecture
4 Planning function Examination of course presentation
5 Coordination function, Control function Examination of course presentation Lecture
6 New management techniques-I Examination of course presentation Lecture
7 New management techniques-II Examination of course presentation Lecture
8 mid-term Examination of course presentation Lecture
Testing
9 GENERAL MARKETING Examination of course presentation Lecture
10 History of Marketing Examination of course presentation Lecture
11 Scope of marketing Examination of course presentation Lecture
12 Basic Principles of Marketing Examination of course presentation Lecture
13 MARKETING AND BENEFITS Examination of course presentation Lecture
14 MARKET TARGETING Examination of course presentation Lecture
15 DIFFERENTIATION AND POSITIONING Examination of course presentation Lecture
16-17 Fınal Examination of course presentation Testing

Recommended or Required Reading
Textbook
Additional Resources