Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Marketing Communication, communication plan and the general framework Reviewiing lecture notes
2 Integrated marketing communications. Brand and brand strategies Reviewiing lecture notes
3 Integrated marketing communications. Brand and brand strategies Reviewiing lecture notes
4 Media planning, advertising and advertising research Reviewiing lecture notes
5 Public relations, sales promotion, sponsorship Reviewiing lecture notes
6 Direct marketing, international communication Reviewiing lecture notes
7 Advertising analysis Reviewiing lecture notes
8 Mid-Term Exam Reviewiing lecture notes
9 Visual and critical literacy Reviewiing lecture notes
10 Advertising analysis methods, Semiotical analysis Reviewiing lecture notes
11 Ad-cultural relations and consumer society Reviewiing lecture notes
12 Significance of advertising Reviewiing lecture notes
13 Globalization and consumer culture Reviewiing lecture notes
14 Ad-brand relationship Reviewiing lecture notes
15 final exam Reviewiing lecture notes
16-17 Term Exams

Recommended or Required Reading
Textbook
Additional Resources