COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Business Administration II ISY   210 4 2 2 3

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level Short Cycle Programmes (Associate's Degree)
Course Type
Course Coordinator Lec. Berin YOCA
Instructors
Öğr. Gör.BERİN YOCA1. Öğretim Grup:A
Öğr. Gör.ZEYNEP ERÇEN2. Öğretim Grup:A
 
Assistants
Goals
The objective of the course is to define the basic concepts related to management, to explain the main abilities and qualifications of managers, and to probe the historical process of management thought and the basic management functions.
Content
The basic concepts of management and management, the qualities and skills that contemporary managers should have, Classical management thought, Neo-classical management thought, Modern management thought, Harmony approaches to environment, Time management, Planning function, Organizing function, Guiding function, Coordination function, Control function, Manager training function, Human Resources Management, Production function, Marketing function

Learning Outcomes
1) To have basic theoretical knowledge related to management and managers
2) Examining and analyzing managerial roles, abilities and capabilities
3) Understanding and questioning the historical process of management thought from past to present
4) Understanding the basic and secondary management functions required for the effective and efficient management
5) To explain the meaning, objectives and the process of planning and organizing
6) To explain the meaning and the objectives of directing and the chain of command and the conditions for the efficient directing system
7) To explain the meaning, objectives, the process of coordination and control and the management education methods
8) Understanding the new management techniques
9) Know marketing functions
10)
11)
12)
13)
14)
15)


Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Basic concepts related to radio and television programming, professional terms, principles and describes the architectural features.
X
2
Apply the basic concepts of news media organizations in the production stage, knows the principles and methods.
X
3
news generated in the media sector, news interviews, commentary jokes, chat, articles, reviews, portraits, biographies, memoirs, travel writing, radio text, television programs, text, script writing, and basic information that can create radio and televis
X
4
Visual design, graphic-animasyon- filming, photography, audio and video files to process, and has the necessary professional achievements to make fiction.
X
5
Radio and television program prepares the proposal form, radio and television programs copy writer, explains how to do the various formats of radio and television programs.
X
6
Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) balls, writer, literary types (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) prod
X
7
Fotoğraf, audio and video files, jobs, apply the editing technique makes editing, advertising, series and film script writer knows graphic design and animation issues and shooting techniques, the film pulls, technological tools are used effectively.
X
8
Radio-TV. identify the data required for the solution of well-defined problems in the field, in order to make the collection and use of critical and creative thinking in an effective manner; In practice the theoretical information needed, the hands and /
X
9
Radio-TV. issues related to the field area, taking into account the professional legislation, acting in the media sector awareness of ethical values and social responsibility (newspapers, internet, magazines, radio and television organizations, etc.) prep
X
10
Radio-TV. in the field of media and communication sector (written and audiovisual-internet, etc.) in various areas of expertise to the appropriate product out putting professional aspects of technological tools and equipment (phones, cameras, computers, c
X
11
Radyo TV. areas related to design and implementation to colleagues, superiors and to have served by individuals and groups to describe clearly and the ability to work in interdisciplinary teams, including related.
X
12
When to assume responsibility for themselves and other employees to evaluate their performance objectively, supervise and manage the process to meet professional requirements.
X
13
Won the lifelong learning skills, knowledge related to their profession, skills and experiences (courses, seminars, research, and in-service training of service vb.yöntem) in working life by developing continuous use.
X
14
In the media sector, real and true healthy is the only way to access information effectively, know that accurate and powerful communications pass through the set up and the effective Turkish and other foreign language that performing is aware of the need
X
15
Radio-TV. With colleagues in the field and in the media sector, with other people and knows the power of the Internet to communicate with the relevant audiences actively informatics and to use social networking sites and twiter and use communication techn
X
16
Society knows the life of the Protocol and the rules of social behavior, and may instead decide by the initiative.
X
17
Radio and Television Programming on base, has practical and theoretical knowledge.
X
18
Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) collects, author, literary genres (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. )
X
19
While serving in the field, taking into account the human rights and freedoms within the framework of democracy; social, scientific, cultural values and emphasis on professional ethics, and data services to the private and public spheres deliberately disc
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 The basic concepts related to management and managers, the qualifications and the abilities of contemporary managers RESEARCH Lecture
Question-Answer
Discussion
2 Classic management thought-Neo-classical management thought-Modern management thought RESEARCH Lecture
Question-Answer
Discussion
3 Management Functions- Planning RESEARCH Lecture
Question-Answer
Discussion
4 Management Functions- Organizing RESEARCH Lecture
Question-Answer
Discussion
5 Management Functions- Orientation (Execution) RESEARCH Lecture
Question-Answer
Discussion
6 Management Functions - Coordination and Control RESEARCH Lecture
Question-Answer
Discussion
7 Human Resources Management RESEARCH Lecture
Question-Answer
Discussion
8 Mid-Term Exam RESEARCH Testing
9 Production Function RESEARCH Lecture
Question-Answer
Discussion
10 Production Control Systems RESEARCH Lecture
Question-Answer
Discussion
11 Marketing Concept and Importance RESEARCH Lecture
Question-Answer
Discussion
12 Classification of Products and Pricing RESEARCH Lecture
Question-Answer
Discussion
13 Retention Activities and Distribution RESEARCH Lecture
Question-Answer
Discussion
14 Finance Function RESEARCH Lecture
Question-Answer
Discussion
15 Public Relations in Businesses RESEARCH Lecture
Discussion
16-17 Term Exams RESEARCH Testing

Recommended or Required Reading
Textbook
Additional Resources