COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Brand and Communication Design * RTV   228 4 2 2 3

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level Short Cycle Programmes (Associate's Degree)
Course Type
Course Coordinator Lec. Erdoğan GÜRDAL
Instructors
Öğr. Gör.ERDOĞAN GÜRDAL1. Öğretim Grup:A
Öğr. Gör.ERDOĞAN GÜRDAL2. Öğretim Grup:A
 
Assistants
Goals
Know the basic communication iklerer recognizes the mass media is vekullan, economic development can communicate with the terms and terminology, know the brand and Teklak knowledge bases, design brand themed ad film
Content
.Communication and brand concepts, advertising and campaign creation process, brand communication and design, branding and visual communication, corporate identity, investigate, general information about the innovative ideas and topics such as brand communications applications, aims to learn and develop their practice ability.

Learning Outcomes
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Basic concepts related to radio and television programming, professional terms, principles and describes the architectural features.
X
2
Apply the basic concepts of news media organizations in the production stage, knows the principles and methods.
X
3
news generated in the media sector, news interviews, commentary jokes, chat, articles, reviews, portraits, biographies, memoirs, travel writing, radio text, television programs, text, script writing, and basic information that can create radio and televis
X
4
Visual design, graphic-animasyon- filming, photography, audio and video files to process, and has the necessary professional achievements to make fiction.
X
5
Radio and television program prepares the proposal form, radio and television programs copy writer, explains how to do the various formats of radio and television programs.
X
6
Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) balls, writer, literary types (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) prod
X
7
Fotoğraf, audio and video files, jobs, apply the editing technique makes editing, advertising, series and film script writer knows graphic design and animation issues and shooting techniques, the film pulls, technological tools are used effectively.
X
8
Radio-TV. identify the data required for the solution of well-defined problems in the field, in order to make the collection and use of critical and creative thinking in an effective manner; In practice the theoretical information needed, the hands and /
X
9
Radio-TV. issues related to the field area, taking into account the professional legislation, acting in the media sector awareness of ethical values and social responsibility (newspapers, internet, magazines, radio and television organizations, etc.) prep
X
10
Radio-TV. in the field of media and communication sector (written and audiovisual-internet, etc.) in various areas of expertise to the appropriate product out putting professional aspects of technological tools and equipment (phones, cameras, computers, c
X
11
Radyo TV. areas related to design and implementation to colleagues, superiors and to have served by individuals and groups to describe clearly and the ability to work in interdisciplinary teams, including related.
X
12
When to assume responsibility for themselves and other employees to evaluate their performance objectively, supervise and manage the process to meet professional requirements.
X
13
Won the lifelong learning skills, knowledge related to their profession, skills and experiences (courses, seminars, research, and in-service training of service vb.yöntem) in working life by developing continuous use.
X
14
In the media sector, real and true healthy is the only way to access information effectively, know that accurate and powerful communications pass through the set up and the effective Turkish and other foreign language that performing is aware of the need
X
15
Radio-TV. With colleagues in the field and in the media sector, with other people and knows the power of the Internet to communicate with the relevant audiences actively informatics and to use social networking sites and twiter and use communication techn
X
16
Society knows the life of the Protocol and the rules of social behavior, and may instead decide by the initiative.
X
17
Radio and Television Programming on base, has practical and theoretical knowledge.
X
18
Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) collects, author, literary genres (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. )
X
19
While serving in the field, taking into account the human rights and freedoms within the framework of democracy; social, scientific, cultural values and emphasis on professional ethics, and data services to the private and public spheres deliberately disc
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Marketing Communication, communication plan and the general framework Reviewiing lecture notes
2 Integrated marketing communications. Brand and brand strategies Reviewiing lecture notes
3 Integrated marketing communications. Brand and brand strategies Reviewiing lecture notes
4 Media planning, advertising and advertising research Reviewiing lecture notes
5 Public relations, sales promotion, sponsorship Reviewiing lecture notes
6 Direct marketing, international communication Reviewiing lecture notes
7 Advertising analysis Reviewiing lecture notes
8 Mid-Term Exam Reviewiing lecture notes
9 Visual and critical literacy Reviewiing lecture notes
10 Advertising analysis methods, Semiotical analysis Reviewiing lecture notes
11 Ad-cultural relations and consumer society Reviewiing lecture notes
12 Significance of advertising Reviewiing lecture notes
13 Globalization and consumer culture Reviewiing lecture notes
14 Ad-brand relationship Reviewiing lecture notes
15 final exam Reviewiing lecture notes
16-17 Term Exams

Recommended or Required Reading
Textbook
Additional Resources