COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Banking and Insurance Marketing * BVS   126 2 2 2 3

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level Short Cycle Programmes (Associate's Degree)
Course Type
Course Coordinator Lec. Birsen DAĞLI
Instructors
Öğr. Gör.BİRSEN DAĞLI1. Öğretim Grup:A
Öğr. Gör.BİRSEN DAĞLI2. Öğretim Grup:A
 
Assistants
Goals
The basic concepts of marketing, service marketing properties and in our competitive environment for the development of the banking and insurance sector ; the importance of marketing will be told
Content
Concept and types of banking services Banking service quality and control The distribution of the Bank's electronic banking services The definition and scope of the insurance sector Insurance services, market segmentation

Learning Outcomes
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
General and based on efficiencies gained in vocational secondary education and lessons on the level of secondary education - application tools and have knowledge and skills in a field supported by equipment and it shows that the comprehension of basic c
2
Have theoretical and practical knowledge related to the Furniture and Decoration field.
3
The structure of the products manufactured by promoting the furniture industry. It gives information about the area in which quality and use.
4
Furniture and data necessary to solve the problems of decoration in the definition of good identification, collection and be able to effectively use; theoretical knowledge to practical applications, hands and / or intellectual skills can utilize the s
5
In place of furniture and various wood can continue manufacturing, machine tools and most efficient way to use the material.
6
By the promotion of products produced in the field of construction, which can provide information about areas where quality and use
7
Furniture and decoration work on identifying problems related to unforeseen situations and show that gained the ability to search a solution.
8
Objectively evaluate the performance of employees under the responsibility and control.
9
Furniture and decorations will be able to follow developments and innovations in the field have the knowledge and skills
10
11. Furniture and demonstrate independent learning and can apply what they have learned in the field of decoration.
11
Good command has the ability to use Turkish
12
By supporting data, ideas and suggestions for solutions to problems, with or without people to share with experts.
13
Space will be at a level sufficient to have knowledge of a foreign language.
14
Can use math skills in vocational areas
15
Industrial production can be viewed or production project design prepared by the designer
16
Along with basic computer knowledge to be able to use the software and hardware required by the profession.
17
Issues related to the field of social responsibility, ethical values and social security rights to have knowledge and awareness.
18
Space-related issues, job security, worker health and environmental protection knowledge and awareness.

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 The concept of marketing and marketing concepts of banking No the prerequisite of lesson.
2 Concept and types of banking services No the prerequisite of lesson.
3 Banking service strategy No the prerequisite of lesson.
4 Banking service quality and control No the prerequisite of lesson.
5 Bank pricing of services No the prerequisite of lesson.
6 The distribution of the Bank's services No the prerequisite of lesson.
7 The distribution of the Bank's electronic banking services No the prerequisite of lesson.
8 Mid-Term Exam
9 The definition and scope of the insurance sector No the prerequisite of lesson.
10 The definition and scope of the insurance sector No the prerequisite of lesson.
11 Insurance services sectors No the prerequisite of lesson.
12 Insurance services, market segmentation No the prerequisite of lesson.
13 Internet insurance No the prerequisite of lesson.
14 Electronic commerce in the insurance sector No the prerequisite of lesson.
15 Internet use in service marketing No the prerequisite of lesson.
16-17 Term Exams

Recommended or Required Reading
Textbook
Additional Resources