COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
General Economy and Marketing * TAB   117 1 2 2 3

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level Short Cycle Programmes (Associate's Degree)
Course Type
Course Coordinator Lec. Ebru KARNEZ
Instructors
Öğr. Gör.EBRU KARNEZ1. Öğretim Grup:A
 
Assistants
Goals
Introduction to agricultural economics, characteristics of agricultural production, agricultural production economics, basic characteristics, market, decision units in marketing, marketing mix, marketing channels and marketing performance indicators
Content
It provides information about economy definition, basic concepts, price and production theory, production costs, production factors and use of pricing, production function, diminishing yield law, price theory, supply and demand function, elasticity, price formation, the most cost-effective production of short-and long-term costs curves, the sign of Agricultural Economics, agricultural production characteristics, agricultural production economics, and basic properties, agricultural policy, market, market volumes in the decision, Trade Integration.

Learning Outcomes
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Definition of the economy Reading related notes
2 Understanding of marketing definition Reading related notes
3 Understanding of micro and macro factors affecting marketing Reading related notes, an overview
4 Understanding of marketing definition Reading related notes, an overview
5 Learning the properties of strategic business planning Reading related notes, an overview
6 Agricultural marketing research concept Reading related notes, an overview, exam preparation
7 The operation of marketing information system in agricultural enterprises Reading related notes, an overview, exam preparation
8 Mid-Term Exam Mid-Term Exam
9 Learning agricultural data collection methods Reading related notes, an overview, discussion of exam questions' answers
10 Learning of market segmentation criteria and understanding of target market setting and selection Reading related notes, an overview
11 Product concept, determination of product types Reading related notes, an overview
12 Learning product strategies in agricultural marketing Reading related notes, an overview
13 Learning product strategies in agricultural marketing Reading related notes, an overview
14 Learning agricultural marketing concepts Reading related notes, an overview
15 Price concept, learning the factors affecting pricing and pricing objectives Reading related notes, an overview, exam preparation
16-17 Term Exams Term Exams

Recommended or Required Reading
Textbook
Additional Resources