COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Public Relations * TUR   124 2 1 1.5 3

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level Short Cycle Programmes (Associate's Degree)
Course Type
Course Coordinator Lec. Gökhan ÇOLAK
Instructors
 
Assistants
Goals
The aim of this lecture is to have knowledge about the origins of the science of religion,
Content
The main terms and definitions in Public Relations, the campaign process and its steps in public relations, the examples of public relations campaigns, public relations implementations in written/visual and verbal communications, media strategies and relations, press conference/press release/press invitations, product communications and placements, exhibition and fair organizing, in-house PR, reputation management, crisis management, corporate affairs and lobbying activities, global public relations, e-public relations.

Learning Outcomes
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Transfering basic knowledge about the concepts, theories and principles of the tourism and hotel management field.
X
2
Giving information about the professional standards, regulations and practices in the field of tourism and hotel management.
X
3
Giving information about internal and external environmental factors of the tourism and hotel organizations.
X
4
Giving information about the service delivery process and procedures in the field of tourism and hotel management.
X
5
Describing and applying the processes of planning, organizing, executing, coordinating and controlling functions of the tourism and hotel management.
X
6
Using the field related information in the business environment.
X
7
Using and recognizing the field related tools, technologies and physical environment.
8
Knowing a foreign language enough for understanding the terms of the international professional terms of tourism sector and for meeting the guest needs.
9
Having the basic computer knowledge as well as the ability to use the software about the information systems used in the hotel and restaurant business
10
Working as a team member and taking responsibility
X
11
Establishing effective interpersonal and intercultural communication
X
12
Making the health, safety and risk assessment regularly at the related field.
13
Adhering the ethical values and protecting the natural environment.
X
14
Being attentive about the hygiene, clothing and personal look
X
15
Constantly improving the knowledge, skills and competencies of the related field.
X
16
Having the ability to think critical, produce alternative solutions and obtain information from different sources and also analyze them
X
17
Having written and oral communication proficiency Being able to speak correct and effective, to convey information and ideas in speaking so others will understand, Having the ability to interpret and criticize, Having the high power of persuasion skill
X
18
Acting in accordance with social, scientific and professional ethical values.
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Introduction to Public Relations Reading related chapter
2 An overview to main terms and definitions in Public Relations Reading related chapter
3 Historical Development Process of Public Relations Reading related chapter
4 Concepts related to the PR; Public Relations and Advertising, Public Relations and Marketing, Public Relations and Publicity, Public Relations and Propaganda Reading related chapter
5 Principles of Public Relations Reading related chapter
6 Practice Areas of Public Relations Reading related chapter
7 Public Relations Process Reading related chapter
8 Mid Exam Reading book and lecture notes
9 Communication and Public Relations Reading related chapter
10 Public Relations Tools Reading related chapter
11 Media Relations in PR Reading related chapter
12 Public Relations Implementations in In-house PR, Corporate Affairs and Lobbying Activities. Reading related chapter
13 Reputation Management and Crisis Management Reading related chapter
14 Global Public Relations Implementations Reading related chapter
15 e-PR Implementations. Reading related chapter
16-17 Final Exam Reading book and lecture notes

Recommended or Required Reading
Textbook
Additional Resources