COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Tourism Marketing * TUR   208 4 2 2.5 4

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level Short Cycle Programmes (Associate's Degree)
Course Type
Course Coordinator Lec. Gökhan ÇOLAK
Instructors
Öğr. Gör.GÖKHAN ÇOLAK1. Öğretim Grup:A
 
Assistants
Goals
TThe aim of this lecture is to provide the students with basic information about tourism marketing and to have knowledge about the developments in the literature
Content
Marketing in general, Service marketing, Introduction to tourism marketing, Tourism marketing environment, Tourism marketing planning, Marketing information system, Tourism market, Tourism product, Distribution, Price, Accommodation, Tourism marketing in electronic environment.

Learning Outcomes
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Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345
1
Transfering basic knowledge about the concepts, theories and principles of the tourism and hotel management field.
X
2
Giving information about the professional standards, regulations and practices in the field of tourism and hotel management.
X
3
Giving information about internal and external environmental factors of the tourism and hotel organizations.
X
4
Giving information about the service delivery process and procedures in the field of tourism and hotel management.
X
5
Describing and applying the processes of planning, organizing, executing, coordinating and controlling functions of the tourism and hotel management.
X
6
Using the field related information in the business environment.
X
7
Using and recognizing the field related tools, technologies and physical environment.
X
8
Knowing a foreign language enough for understanding the terms of the international professional terms of tourism sector and for meeting the guest needs.
9
Having the basic computer knowledge as well as the ability to use the software about the information systems used in the hotel and restaurant business
10
Working as a team member and taking responsibility
X
11
Establishing effective interpersonal and intercultural communication
X
12
Making the health, safety and risk assessment regularly at the related field.
13
Adhering the ethical values and protecting the natural environment.
X
14
Being attentive about the hygiene, clothing and personal look
X
15
Constantly improving the knowledge, skills and competencies of the related field.
X
16
Having the ability to think critical, produce alternative solutions and obtain information from different sources and also analyze them
X
17
Having written and oral communication proficiency Being able to speak correct and effective, to convey information and ideas in speaking so others will understand, Having the ability to interpret and criticize, Having the high power of persuasion skill
X
18
Acting in accordance with social, scientific and professional ethical values.
X

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Introduction to Tourism Marketing Reading related chapter
2 Tourism Marketing Environment Reading related chapter
3 Tourism Marketing Planning Reading related chapter
4 Marketing Information System Reading related chapter
5 Tourism Market Reading related chapter
6 Marketing Mix Elements: Product Reading related chapter
7 Marketing Mix Elements: Place Reading related chapter
8 Mid Exam Reading book and lecture notes
9 Marketing Mix Elements: Price Reading related chapter
10 Marketing Mix Elements: Promotion Reading related chapter
11 Marketing Mix Elements: People Reading related chapter
12 Marketing Mix Elements: Physical Evidence Reading related chapter
13 Marketing Mix Elements: Process Reading related chapter
14 Marketing in Electronic Media Reading related chapter
15 International Tourism Markets Reading related chapter
16-17 Final Exam Reading book and lecture notes

Recommended or Required Reading
Textbook
Additional Resources