COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Organic Agriculture Product Packaging and Marketing * OTS   224 4 2 2 4

Prerequisites and co-requisites
Recommended Optional Programme Components None

Language of Instruction Turkish
Course Level Short Cycle Programmes (Associate's Degree)
Course Type
Course Coordinator Lec. Hasan Beytullah DÖNMEZ
Instructors
Yüksekokul SekreteriAdem Arık1. Öğretim Grup:A
 
Assistants
Goals
The aim of the course is to teach the packaging and marketing methods of organic products which are privileged in terms of production, packaging and marketing to the students and prepare them for their professional life
Content
Definition and subject of marketing and marketing management, concept of marketing management, function of managerial approach in agricultural marketing, analysis of product, price, distribution and promotion strategies

Learning Outcomes
-


Course's Contribution To Program
NoProgram Learning OutcomesContribution
12345

Course Content
WeekTopicsStudy Materials _ocw_rs_drs_yontem
1 Explaining the aim and content of the course to the students, Explaining the different aspects of organic products from conventional products in terms of marketing and conservation Lecture notes and Reference Books
2 Contemporary marketing understanding, production, sales and marketing periods, marketing mix elements and coordinated marketing studies Lecture notes and Reference Books
3 Agricultural and non-agricultural macro and micro factors affecting the marketing of organic and conventional products, Demography, socio-cultural, socio-economic, legal, technological factors Lecture notes and Reference Books
4 Market segmentation, market segmentation criteria, characteristics of Niche markets, a typical market segment for organic products, advantages and disadvantages Lecture notes and Reference Books
5 Consumer behavior, consumers' purchasing decisions and analysis of factors affecting consumer demand, Maslow's hierarchy of needs Lecture notes and Reference Books
6 Marketing researches, Market and marketing research methods for organic products, Consumer profile extraction for organic products Lecture notes and Reference Books
7 Product selection in organic products, new product development process, packaging, packaging related items in national and international legislation Lecture notes and Reference Books
8 Mid-Term Exam Lecture notes and Reference Books
9 Transport and storage in organic products, transport and storage materials in national and international legislation Lecture notes and Reference Books
10 Transport and storage in organic products, transport and storage materials in national and international legislation Lecture notes and Reference Books
11 Transport and storage in organic products, transport and storage materials in national and international legislation Lecture notes and Reference Books
12 Pricing of organic products, pricing strategies, pricing methods Lecture notes and Reference Books
13 Promotion studies in organic products, advertising, demand creation and consumer information Lecture notes and Reference Books
14 Sales, distribution and sales channels of organic products, protection of organic products in distribution channels Lecture notes and Reference Books
15 Sales, distribution and sales channels of organic products, protection of organic products in distribution channels Lecture notes and Reference Books
16-17 Term Exams Lecture notes and Reference Books

Recommended or Required Reading
Textbook
Additional Resources