PZR251 Advertisement

4 ECTS - 2-1 Duration (T+A)- 3. Semester- 2.5 National Credit

Information

Code PZR251
Name Advertisement
Term 2022-2023 Academic Year
Semester 3. Semester
Duration (T+A) 2-1 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 2.5 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör.Dr. ARZU SANDALLIOĞLU
Course Instructor Öğr. Gör.Dr. ARZU SANDALLIOĞLU (A Group) (Ins. in Charge)


Course Goal / Objective

Teaching the basic concepts of online advertising, understanding of advertising before and after practice, creation of advertising and media planning and introduction of factors related to the plan.

Course Content

1) Definition of advertisement, characteristics, objectives, types in the world and in Turkey To understand the historical development of advertising and advertising policies, 2) Advertising is, able to understand the economic, social and legal aspects, 3) Advertising agencies, advertising departments of enterprises and the media authority of the advertising department, tasks, understand the advantages and disadvantages, 4) advertising campaign stages of preparation process, understand the approach in determining budget and advertising campaign, 5) the ad text to understand the factors to be considered in the writing and preparation methods to comprehend the ad text, 6) the advantages and disadvantages of media tools, the factors to be considered in the advertising budget and the budget will be utilized to comprehend the method of determining, 7) Advertising pre and post advertising To understand the methods of measuring advertising effectiveness, 8) advertising to the general situation in Turkey, issues and international advertising strategies to comprehend

Course Precondition

None

Resources

Nedir Bu Reklam, Muazzez Babacan, Beta Yayınları, 2015

Notes

Nedir Bu Reklam, Muazzez Babacan, Beta Yayınları, 2015


Course Learning Outcomes

Order Course Learning Outcomes
LO01 To have basic theoretical and practical knowledge supported by up-to-date information in the field of marketing.
LO02 Gaining the ability to use theoretical and practical knowledge at the basic level in the field of marketing, at the advanced level of the same field or at the same level
LO03 Having the ability to analyze, interpret, question, criticize and search for solutions to any marketing problem at a basic level using the knowledge and skills gained in the field of marketing
LO04 Gain competency to independently perform a basic level of marketing related work
LO05 To be able to take responsibility as individual team member to solve the problems encountered in marketing related applications.
LO06 Be able to carry out activities for the development of the personnel in charge.
LO07 To be able to criticize basic knowledge and skills in marketing, to be able to identify deficiencies and to have the ability to meet these deficiencies
LO08 Having a life-long learning conscious competency.
LO09 To be able to convey the basic knowledge and skills at the level of marketing which are related to marketing through written, oral and visual communication.
LO10 To share ideas and suggestions for solutions to issues related to marketing with experts and non-experts.
LO11 Ability to track information in the field of marketing, to have basic knowledge of foreign languages to communicate with colleagues and individuals, institutions or organizations not of their own nationality
LO12 To be able to use internet technologies, office software at basic level with basic computer usage required by marketing field.
LO13 Having social, scientific, cultural and ethical values in the process of collecting, implementing and reporting any data in the field of marketing
LO14 Having sufficient consciousness about the universality of social rights, social justice, quality and cultural values and environmental protection, business health and security.
LO15 Identify problem areas for marketing and take necessary precautions


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Have basic theoretical knowledge supported by up-to-date information in the field of marketing. 5
PLO02 Bilgi - Kuramsal, Olgusal Gains the skills to use the basic theoretical and applied knowledge acquired in the field of marketing at an advanced education level in the same field or in a field at the same level. 3
PLO03 Bilgi - Kuramsal, Olgusal Using the knowledge and skills acquired in the field of marketing, he/she will be able to analyze, interpret, question, criticize and find solutions to any marketing problem at a basic level. 4
PLO04 Bilgi - Kuramsal, Olgusal Gains the ability to independently carry out a basic level of marketing related work. 3
PLO05 Bilgi - Kuramsal, Olgusal Take responsibility individually or as a team member to solve problems encountered in marketing-related applications. 4
PLO06 Bilgi - Kuramsal, Olgusal He/she can carry out activities for the development of the personnel he/she is responsible for. 3
PLO07 Beceriler - Bilişsel, Uygulamalı They can criticize the basic knowledge and skills acquired in marketing, have the ability to identify their deficiencies and meet these deficiencies. 4
PLO08 Beceriler - Bilişsel, Uygulamalı Gains lifelong learning awareness. 3
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He/she can convey his/her thoughts through written, verbal and visual communication at the level of basic knowledge and skills on marketing-related issues. 4
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He/she can share his/her thoughts on marketing-related issues and solutions to problems with experts and non-experts. 5
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Obtains a basic level of foreign language knowledge to monitor information in the field of marketing and communicate with colleagues and non-nationals.
PLO12 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği With the basic computer use required by the marketing field, internet technologies can use office software at a basic level. 2
PLO13 Yetkinlikler - Öğrenme Yetkinliği Have social, scientific, cultural and ethical values in the stages of collecting any data in the field of marketing, applying it and announcing the results. 4


Week Plan

Week Topic Preparation Methods
1 Turkey Historical Development of advertising in the world and be able to understand and Advertising Policies Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
2 Turkey Historical Development of advertising in the world and be able to understand the principles and Advertising Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
3 Social, Economic and Legal Aspects of Advertising Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
4 Social, Economic and Legal Aspects of Advertising Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
5 Advertising Agency Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
6 Advertising Agencies Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
7 Planning Advertising Campaign Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
8 Mid-Term Exam Reading the subject of textbooks Ölçme Yöntemleri:
Yazılı Sınav
9 Midterm exam Midterm exam Ölçme Yöntemleri:
Yazılı Sınav
10 Designing Advertising Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
11 Design & Copywriting for Effective Print Advertising Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
12 Selection of Media Planning Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
13 Selection of Media Planning & Advertising Budget Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
14 Measuring Advertising Effectiveness Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
15 Advertising and between nations in Turkey Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Gösteri
16 Term Exams Final Exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Final Exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 1 2 2
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 111
Total Workload / 25 (h) 4,44
ECTS 4 ECTS

Update Time: 17.11.2022 12:18