TÜRKÇE
ENGLISH
Information
| Code | AB410 |
| Name | Communication and Public Relations in Sports |
| Semester | 8. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. ENGİN ÇELEBİ |
Course Goal
The course aims to transfer the theorical information to the practice with focusing on the public relations campaign and its steps, the technics and examples which are used in public relations, the tools and activities that are used in public relations. With using the examples of public events, students will be able to prepare a sports public relations campaign and become qualified in this field.
Course Content
The main terms and definitions in Public Relations, the campaign process and its steps in public relations, the examples of public relations campaigns, public relations implementations in written/visual and verbal communications, media strategies and relations, press conference/press release/press invitations, will be discussed, and a sports public relations projects will be prepared by the students.
Course Precondition
There are no prerequisites for the course.
Resources
Çelebi, E., How Should Public Relations Practices Be?, Nobel, Ankara, 2019.
Notes
Çelebi, E. "Effect of Relationship Management on Sports Consumers: A Research on Private Sports Centers", Recent Advances in Social Sciences, Cambridge Scholars Publishing
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Organizes and/or actively participates in the social, artistic and cultural activities, reports events. |
| LO02 | Has an active role in individual and group activities and successfully finishes the tasks in group work in sports areas. |
| LO03 | To acquire creativeness, to use initiatives and to be able to act independently |
| LO04 | In additon to occupational skills, develops himself on scientific, cultural and artistic areas according to his own abilities and needs. |
| LO05 | Has the skills of active listening, empathy, self-expression, and use of communication technology for effective interpersonal communication. |
| LO06 | Acts appropriately with professional ethical standards |
| LO07 | Understands the knowledge, skills and values related to sport organizations management at the highest level. |
| LO08 | Analysis the internal and external environment of sport organizations, solves its problems and makes decisions in accordance with the changing conditions. |
| LO09 | Practises the management functions and organization principle to sport organization |
| LO10 | Understands how managerial decision-making process is affected by the organizational culture and ethical values of sport organization. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain the basic concepts and principles of coaching. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Evaluates the developments in the field of coaching in a multifaceted way using scientific methods and techniques. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Combines knowledge obtained from the field of coaching and knowledge of other scientific fields. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines the problems in the field of coaching, applies analytical and modeling methods for the solutions. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explain the method of producing scientific knowledge in the field of coaching. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Reaches information in the field of coaching, classifies it, and uses it for the purpose. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Uses advanced hypothetic and practical knowledge obtaining in the field of coaching. | 2 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Designs the program in the field of coaching | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Inform expert or non-expert groups about coaching issues in written and oral form. | 4 |
| PLO10 | Bilgi - Kuramsal, Olgusal | Uses information technologies in the field of sports for its purpose. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | Takes responsibilities individually or as a group to solve problems encountered in the field of sports. | 4 |
| PLO12 | Bilgi - Kuramsal, Olgusal | Plans and manages the activities for the development of staff working under its own responsibility in the sectors related to coaching. | 5 |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | By gaining the ability to learn the information in the field of coaching with her/his own effort, she/he evaluates the information with a critical approach, classifies and uses the information she/he has learned. | 2 |
| PLO14 | Beceriler - Bilişsel, Uygulamalı | Knows that the learning process is lifelong and behaves accordingly. | 3 |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Establishes ethical relationships with both colleagues and non-field people and uses information and communication technologies. Alongside professional development, she/he constantly develops herself/himself by identifying learning requirements in scientific, social, cultural, and artistic fields in accordance with her/his interests and abilities. | 5 |
| PLO16 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Know the foreign language at the level to follow the developments in the field of coaching. | |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | Knows the importance of individual development, applies the necessity. | 4 |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Follows and learns the developments in the field of coaching and evaluates them from the point of view of social ethics. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of Public relations practices in Sports | Literature review, study of lecture notes | Öğretim Yöntemleri: Örnek Olay, Beyin Fırtınası, Proje Temelli Öğrenme |
| 2 | Effects of Public relations practices on daily life | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Soru-Cevap, Grup Çalışması |
| 3 | Sports and Modernism | Literature review, study of lecture notes | Öğretim Yöntemleri: Örnek Olay, Proje Temelli Öğrenme , Problem Çözme |
| 4 | Sports and directing the public | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Örnek Olay, Bireysel Çalışma |
| 5 | Sports and community culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Alıştırma ve Uygulama, Soru-Cevap, Örnek Olay |
| 6 | Sports and image management | Literature review, study of lecture notes | Öğretim Yöntemleri: Proje Temelli Öğrenme , Örnek Olay, Anlatım |
| 7 | Sports and popular culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Örnek Olay, Beyin Fırtınası, Tartışma |
| 8 | Mid-Term Exam | Making project, giving a presentation | Ölçme Yöntemleri: Yazılı Sınav, Proje / Tasarım |
| 9 | Sports and culture industry | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Örnek Olay, Bireysel Çalışma |
| 10 | Examining Public relations plans and practices in sports | Literature review, study of lecture notes | Öğretim Yöntemleri: Örnek Olay, Beyin Fırtınası, Problem Çözme |
| 11 | Stages of public relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Proje Temelli Öğrenme , Örnek Olay, Tartışma |
| 12 | Sports and Reputation management | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Örnek Olay, Bireysel Çalışma |
| 13 | E-Public relations practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Problem Çözme, Örnek Olay, Beyin Fırtınası |
| 14 | Corporate Communication Practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Örnek Olay, Beyin Fırtınası |
| 15 | Project presentation | Literature review, study of lecture notes | Öğretim Yöntemleri: Örnek Olay, Bireysel Çalışma, Tartışma |
| 16 | Term Exams | Making project, giving a presentation | Ölçme Yöntemleri: Yazılı Sınav, Ödev, Proje / Tasarım |
| 17 | Term Exams | Making project, giving a presentation | Ölçme Yöntemleri: Ödev, Yazılı Sınav, Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 1 | 14 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 3 | 3 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||