TÜRKÇE
ENGLISH
Information
| Code | GRS330 |
| Name | Brand Management |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
Course Goal
Teaching brand and brand management basics.
Course Content
Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.
Course Precondition
None
Resources
Karpat Aktuglu, Işıl (2018), Brand Management: Basic Principles for Strong and Succeful Brands, İletisim Publications
Notes
Lecture notes, presentations and internet sources
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | 1-Defines Brand and related concepts |
| LO02 | 2-Explains Brand vs product and brand structure |
| LO03 | 3-Lists brand identity system and its application |
| LO04 | 4-Applies Basic decisions in Branding |
| LO05 | 5-Recalls the steps of brand advertisement |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the basic elements and principles of Art and Design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Identification of communication methods, communication elements and mass communication media | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Using research methods, techniques and dialectic to make access to information. | 3 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | It uses the basic principles of art and design such as color, hierarchy, size and scale. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Using different materials, paints and technological tools in the process of design. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Using the information of ther field with the practices of other diciplines. | 5 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the skills to work effectively and take responsibility individually and in groups. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Taking responsibility in the use of correct language when designing. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands the importance of a planned, meticulous and disciplined design process. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Operating information and communication technologies effectively, both in learning process and design process. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Having the self-confidence and ability of communicating, written, orally and visually. | 5 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to communicate well with colleagues, employers and individuals to whom they serve. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Being competent in at least one foreign language to be able to understand and communicate in the field. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Being aware of the role and importance of graphic design in social life. | 3 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Brand Concept and Its Importance | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 2 | Brand vs Product | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 3 | Structure of Brand | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 4 | Importance of Brand Management | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 5 | Brand Identity | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 6 | Brand Identity Application Process-1 | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 7 | Brand Identity Application Process-2 | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 8 | Mid-Term Exam | Reading text book and lecture notes. | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Brand Manager | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 10 | Brand management Process | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 11 | Basic Branding Decisions | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 12 | Brand Naming | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 13 | Brand Visual Identity | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 14 | Advertising Brand-1 | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 15 | Advertising Brand-2 | Reading text book and lecture notes. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 16 | Final Exam | Reading text book and lecture notes. | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exam | Reading text book and lecture notes. | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||