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Information
| Code | BPP262 |
| Name | Social Media |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. BEKİR YİĞİT YILDIZ |
Course Goal
This course aims to provide the student with information about the rapidly developing Social Media and the use of social media.
Course Content
It covers the emergence, development and basic concepts of social media, consumer markets and marketing, evaluating the effectiveness of social media campaigns, social media marketing and social media security.
Course Precondition
there are no prerequisites
Resources
Özata F.Z.(Ed.) (2013). Sosyal Medya. Eskişehir. Anadolu Üniversitesi Yayını No: 2877, Açıköğretim Fakültesi Yaynın No: 1834.
Notes
Özata F.Z.(Ed.) (2013). Sosyal Medya. Eskişehir. Anadolu Üniversitesi Yayını No: 2877, Açıköğretim Fakültesi Yaynın No: 1834.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the emergence, development and basic concepts of social media. |
| LO02 | Describe how social media is changing consumer markets and marketing |
| LO03 | Identify the elements of the social media plan |
| LO04 | Explain different social media tools and their uses for marketing and public relations purposes. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | explains the basic and scientific concepts related to computer technologies. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains the hardware structures and the functions and functions of the electronic circuit elements that make up these hardware structures | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Uses basic concepts in the field of computer technologies and Office programs and various package programs | |
| PLO04 | Bilgi - Kuramsal, Olgusal | He/She has the ability to apply and solve problems in the field of computer programming by developing algorithms with software languages and utilities. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explain the basic concepts of computer hardware structures, make simple software installations and various hardware configurations, | |
| PLO06 | Bilgi - Kuramsal, Olgusal | designs basic database systems and database programs. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Uses basic graphic and animation programs used to design interfaces on web pages | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Explains and designs network systems, their types and makes simple installation examples. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Knows and uses internet technologies and develops server-side internet applications. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Knows various computer programming languages (Delphi, Visual Basic, C++ etc.). | |
| PLO11 | Bilgi - Kuramsal, Olgusal | He/she can carry out and conclude a basic study related to his/her field independently or in disciplined teams | |
| PLO12 | Bilgi - Kuramsal, Olgusal | Perceives and uses new technologies in the field with the necessity of lifelong learning | 4 |
| PLO13 | Bilgi - Kuramsal, Olgusal | He/She knows a foreign language (professional foreign language) at A2 level, sufficient for the applications in her field. | |
| PLO14 | Bilgi - Kuramsal, Olgusal | Able to communicate verbally and in writing by using Turkish effectively. Asks questions, makes observations, thinks critically and constructively, abides by the principles of academic honesty, is entrepreneurial. | 5 |
| PLO15 | Bilgi - Kuramsal, Olgusal | Shares designs and applications related to computer technologies with colleagues, can clearly explain this information to other people | |
| PLO16 | Bilgi - Kuramsal, Olgusal | She/He is conscious and knowledgeable about Atatürk's Principles and the History of the Revolution. | |
| PLO17 | Bilgi - Kuramsal, Olgusal | It is aware of occupational health and safety, environment and ethical values within the framework of global and social values. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Course Introduction | no preparation needed | Öğretim Yöntemleri: Soru-Cevap |
| 2 | Social Media and Definition | no preparation required | Öğretim Yöntemleri: Tartışma |
| 3 | Development of Social Media | no preparation required | Öğretim Yöntemleri: Tartışma |
| 4 | Sosyal Medya | no preparation required | Öğretim Yöntemleri: Tartışma |
| 5 | Social Media and Marketing | no preparation required | Öğretim Yöntemleri: Tartışma |
| 6 | Social Media Platforms | no preparation required | Öğretim Yöntemleri: Tartışma |
| 7 | topic repetition | repetition of previous lessons | Öğretim Yöntemleri: Soru-Cevap |
| 8 | Mid-Term Exam | general repetition | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Basic principles of marketing | no preparation required | Öğretim Yöntemleri: Tartışma |
| 10 | Marketing with Social Media Platforms | no preparation required | Öğretim Yöntemleri: Tartışma |
| 11 | Public Relations in Social Media | no preparation required | Öğretim Yöntemleri: Tartışma |
| 12 | Measurement and Analysis | no preparation required | Öğretim Yöntemleri: Tartışma |
| 13 | Measurement and Analysis in Social Media | no preperation required | Öğretim Yöntemleri: Tartışma |
| 14 | Social Media safety | no preparation required | Öğretim Yöntemleri: Tartışma |
| 15 | General repetition | no preparation required | Öğretim Yöntemleri: Soru-Cevap |
| 16 | Term Exams | topic repetition | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | topic repetition | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 73 | ||
| Total Workload / 25 (h) | 2,92 | ||
| ECTS | 3 ECTS | ||