TÜRKÇE
ENGLISH
Information
| Unit | YUMURTALIK VOCATIONAL SCHOOL |
| Code | YOT119 |
| Name | CONSUMER AWARENESS AND HEALTH |
| Term | 2015-2016 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | |
| Course Instructor |
Dr. Öğr. Üyesi HÜLYA SAYĞI
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
students developing and globalizing world production and recognition of consumers that are the subject of consumption, the economy functioning market economy the consumer’s location and demonstrate the importance of recognizing the factors that determine consumer behavior, consumer habits and consumer awareness with their purchasing decisions, consumer protection, reliable products and related aspects of qualityIt is to help understand the issues.
Course Content
Basic concepts of consumer behavior and awareness, the operation and location of the consumers in the market economy, the economy, consumer behavior factors influencing lifestyle, consumption and health, consumer habits, consumers’ decision-making process to purchase consumer awareness and consumer rights, environmental and consumer education.
Course Precondition
Yok
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | 1- Learn the basic concepts related to consumer awareness and behavior. |
| LO02 | 2- Learn the location of the consumer market in the economy |
| LO03 | 3- Social affecting consumer behavior, learns economic and psychological factors. |
| LO04 | 4- Lifestyle and personality (life style, self Concept) concept may explain the effect on the consumer habits. |
| LO05 | 5- Learn the laws and institutions to protect the rights of consumers. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | To have a basic knowledge of the conceptual and practical in the field of organic agriculture. | |
| PLO02 | - | To assess and to understand learned information accuracy, reliability and timeliness in the field of organic agriculture. | |
| PLO03 | - | To understand developments in ecosystems, biodiversity and sustainable management of agriculture, rural development, agricultural planning and use of agricultural technologies and the effects of these on human life. | |
| PLO04 | - | To produce according to organic agriculture rules. | |
| PLO05 | - | To define problems that may be encountered organic product production phase until it reaches the final consumer and develop solutions for the problems. | |
| PLO06 | - | To identify issues, analyze and develop solutions based on research and evidence and to apply in the field of organic agriculture. | |
| PLO07 | - | To analyse the problems encountered and To fulfill the responsibilities that have received both individual and as a member of team in the field of organic agriculture. | |
| PLO08 | - | To have adopt life-long learning importance and to have follow professional developments. | |
| PLO09 | - | Access to knowledge through questioning and research in the field of organic agriculture and to use. | |
| PLO10 | - | To generate projects with conscious of social, cultural and ethical responsibility and to knowledge institutions and individuals in the field of organic agriculture. | |
| PLO11 | - | To have a sufficient level of foreing language to be able to follow the sources in his/her field and to communicate with colleagues if necessary | |
| PLO12 | - | To use information and communication technologies at an advanced level along with a required level of computer software and to have a sufficient level to communicate orally and in writing in organic agriculture. | |
| PLO13 | - | To research, to evaluate the information obtained, to prepare projects, implement and manage on the field of organic agriculture | |
| PLO14 | - | To fulfill own duties and responsibilities according to scientific, cultural, ethical and legislation values related to organic agriculture. | |
| PLO15 | - | To be conscious of social justice, quality and cultural values, occupational health and safety issues in the field of organic agriculture |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Consumer Awareness Concept and Features | Related issues from the course materials should be read | |
| 2 | Inter-Disciplinary Approach in Consumer Behavior | Related issues from the course materials should be read | |
| 3 | Place of Economics and Consumer Market Economy | Related issues from the course materials should be read | |
| 4 | Importance of Marketing of Consumer Behaviour | Related issues from the course materials should be read | |
| 5 | Learning and Motivation, Attitude and Values | Related issues from the course materials should be read | |
| 6 | Effects on Consumer Habits and Lifestyle Personality Concept | Related issues from the course materials should be read | |
| 7 | Psychological and Social Factors Affecting Consumer Behavior | Related issues from the course materials should be read | |
| 8 | Midterm | ||
| 9 | Personality, Self and Life Styles | Related issues from the course materials should be read | |
| 10 | Effect of Family Influences | Related issues from the course materials should be read | |
| 11 | Social Class and Culture Impact on Consumer Awareness and Behavior | Related issues from the course materials should be read | |
| 12 | Consumers and Purchase Decision Process | Related issues from the course materials should be read | |
| 13 | Consumer-Oriented Information to and Protection Act and Organizations | Related issues from the course materials should be read | |
| 14 | Consumer rights, Consumer Problems and Solutions | Related issues from the course materials should be read | |
| 15 | Final Sınavı | ||
| 16 | Final Sınavı | ||
| 17 | Final Sınavı |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | -20 |
| 1. Midterm Exam | 100 | -20 |
| General Assessment | ||
| Midterm / Year Total | 200 | -20 |
| 1. Final Exam | - | 60 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |