TÜRKÇE
ENGLISH
Information
| Unit | YUMURTALIK VOCATIONAL SCHOOL |
| Code | YTO291 |
| Name | Convention and Exhibition Management |
| Term | 2016-2017 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | |
| Course Instructor |
Öğr. Gör. CANANİ YALÇIN
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The tourism industry and the importance of meeting organizations, national and international congress tourism characteristics, institutions and organizations in the work of the organization of meetings, publicity and marketing strategies intended to be comprehended by the students in this course.
Course Content
Meeting tourism, meeting market, the company markets and association meetings, meeting planning process, hotels, marketing, preparation, promotion activities, fairs
Course Precondition
Yok
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | 1- Meeting tourism in Turkey and in the world in social, economic and cultural dimensions, management of meeting organizations |
| LO02 | 2- Meeting organization of the preparatory stages of the techniques and processes of organizations and institutions that will perform the application. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Students can have the basic knowledge about the tourism and hotel management, which related to legislation, professional standards and applications, internal and external environmental factors, servicing processes. | |
| PLO02 | - | Students can apply the basic knowledge about the tourism and hotel management, which related to legislation, professional standards and applications, internal and external environmental factors, servicing processes | |
| PLO03 | - | In order to focused on customer satisfaction, Students, Students, who is the knowledge and skills in the field of Tourism and Hotel Management, can take decisions according to the internal and external dynamics surrounding analyze, interpret and evaluate, produce solutions to identify problems in service processes, make performance evaluation and can use business and professional life. | |
| PLO04 | - | Students, who is the knowledge and skills in the field of Tourism and Hotel Management, can know to the physical environment, tools and technologies in the service processes and make the necessary care to protect. | |
| PLO05 | - | When Students, who is the knowledge and skills in the field of Tourism and Hotel Management, perform the duties and responsibilities according to the requirements of a dynamic work environment, it can perform not only individual but also team members. | |
| PLO06 | - | Following the technical and professional innovations for Tourism and Hotel Management, students can find solutions to encounter ordinary and extraordinary problem and also be used when carrying out their duties and responsibilities. | |
| PLO07 | - | Students, who is the knowledge and skills in the field of Tourism and Hotel Management, can use it to improve their professional knowledge and skills of members of the organization and objectively evaluate the performance of members of professional organizations. | |
| PLO08 | - | Students can develop existing skills and knowledge by Innovations related to the profession to follow as awareness of lifelong learning. | |
| PLO09 | - | Students can manage existing resources and make performance evaluation by professional self-confidence, knowledge and skills. | |
| PLO10 | - | Competence in synthesis of learned tourism knowledge by research and representing it to the others. | |
| PLO11 | - | Competence in using information and communication technologies at least as European Computer Using Licence Basic Level. | |
| PLO12 | - | Competence in using at least a foreign language in European Language Portfolio Level A2 (at least to survey the knowledge in the field and communicate with others) | |
| PLO13 | - | Have relevant information and consciousness on legal issues related to working life and the industry, safety regulations of industry, social security issues, quality control and management and protection of natural environment. | |
| PLO14 | - | Committed to ethical values, social justice, cultural values and social responsibility issues and comprehend the desires and needs of the employees and the society, understand the socio-economic characteristics of micro-environment. | |
| PLO15 | - | Tourism and Hotel Management, which is the main activity of the service production process has required to individual quality and dynamism. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Course Defining an overview of issues information, a brief introduction to tourism meeting | To be prepared to related subject from advised source. | |
| 2 | Meeting tourism, importance and scope | To be prepared to related subject from advised source. | |
| 3 | Meeting market | To be prepared to related subject from advised source. | |
| 4 | Meeting market, buying behavior | To be prepared to related subject from advised source. | |
| 5 | Planning and management for Meeting organizers | To be prepared to related subject from advised source. | |
| 6 | Meeting management in terms of Hotels | To be prepared to related subject from advised source. | |
| 7 | Case studies | To be prepared to related subject from advised source. | |
| 8 | MIDTERM | ||
| 9 | Meeting Markets and preparatory phases | To be prepared to related subject from advised source. | |
| 10 | Promotion efforts towards Meeting market | To be prepared to related subject from advised source. | |
| 11 | Work to be done by the hotel operator Prior to, during and after the meeting | To be prepared to related subject from advised source. | |
| 12 | The Fair organization | To be prepared to related subject from advised source. | |
| 13 | Case studies | To be prepared to related subject from advised source. | |
| 14 | General revision | To be prepared to related subject from advised source. | |
| 15 | PREPARATION FOR THE FINAL EXAMINATION | To be prepared to related subject from advised source. | |
| 16 | FINAL EXAM | ||
| 17 | FINAL EXAM |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |