TÜRKÇE
ENGLISH
Information
| Unit | YUMURTALIK VOCATIONAL SCHOOL |
| Code | YTO297 |
| Name | Maketing for Tourism |
| Term | 2016-2017 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | |
| Course Instructor |
Öğr. Gör. AYHAN SAYĞI
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The pupose of the lesson is to make the students gain the ability to realize the general marketing applications and to comment on marketing principles for accommodation, travel and food and beverage businesses.
Course Content
In the first module, the "Tourism Marketing Concept" the general definition of marketing, an introduction to the tourism marketing and issues related to the tourism markets are explained. In the second module, "Marketing Mix in Tourism", touristic products, distribution system, marketing strategies, promotion of tourism are described. In the third module, the "Marketing Research", the benefits of marketing tools, marketing research methods, marketing research plan, marketing research issues, marketing policy and principles of marketing and international tourism marketing research topics are explained.
Course Precondition
Yok
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | 1- To be able to explain the concept of tourism marketing; |
| LO02 | 2- To be able to explain market segmentations and target market selection applications ; |
| LO03 | 3- To be able to recognize marketing mix in tourism ; |
| LO04 | 4- To be able to understand tourism marketing planning; |
| LO05 | 5- To be able to understand place of tourism marketing in business; |
| LO06 | 6- To be able to learn about electronic marketing ; |
| LO07 | 7- To be able to perform case analysis ; |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Students can have the basic knowledge about the tourism and hotel management, which related to legislation, professional standards and applications, internal and external environmental factors, servicing processes. | |
| PLO02 | - | Students can apply the basic knowledge about the tourism and hotel management, which related to legislation, professional standards and applications, internal and external environmental factors, servicing processes | |
| PLO03 | - | In order to focused on customer satisfaction, Students, Students, who is the knowledge and skills in the field of Tourism and Hotel Management, can take decisions according to the internal and external dynamics surrounding analyze, interpret and evaluate, produce solutions to identify problems in service processes, make performance evaluation and can use business and professional life. | |
| PLO04 | - | Students, who is the knowledge and skills in the field of Tourism and Hotel Management, can know to the physical environment, tools and technologies in the service processes and make the necessary care to protect. | |
| PLO05 | - | When Students, who is the knowledge and skills in the field of Tourism and Hotel Management, perform the duties and responsibilities according to the requirements of a dynamic work environment, it can perform not only individual but also team members. | |
| PLO06 | - | Following the technical and professional innovations for Tourism and Hotel Management, students can find solutions to encounter ordinary and extraordinary problem and also be used when carrying out their duties and responsibilities. | |
| PLO07 | - | Students, who is the knowledge and skills in the field of Tourism and Hotel Management, can use it to improve their professional knowledge and skills of members of the organization and objectively evaluate the performance of members of professional organizations. | |
| PLO08 | - | Students can develop existing skills and knowledge by Innovations related to the profession to follow as awareness of lifelong learning. | |
| PLO09 | - | Students can manage existing resources and make performance evaluation by professional self-confidence, knowledge and skills. | |
| PLO10 | - | Competence in synthesis of learned tourism knowledge by research and representing it to the others. | |
| PLO11 | - | Competence in using information and communication technologies at least as European Computer Using Licence Basic Level. | |
| PLO12 | - | Competence in using at least a foreign language in European Language Portfolio Level A2 (at least to survey the knowledge in the field and communicate with others) | |
| PLO13 | - | Have relevant information and consciousness on legal issues related to working life and the industry, safety regulations of industry, social security issues, quality control and management and protection of natural environment. | |
| PLO14 | - | Committed to ethical values, social justice, cultural values and social responsibility issues and comprehend the desires and needs of the employees and the society, understand the socio-economic characteristics of micro-environment. | |
| PLO15 | - | Tourism and Hotel Management, which is the main activity of the service production process has required to individual quality and dynamism. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | General marketing | To be prepared to related subject from advised source. | |
| 2 | An introduction to tourism marketing | To be prepared to related subject from advised source. | |
| 3 | Marketing information system | To be prepared to related subject from advised source. | |
| 4 | Tourism market | To be prepared to related subject from advised source. | |
| 5 | Touristic products | To be prepared to related subject from advised source. | |
| 6 | Pricing the touristic products | To be prepared to related subject from advised source. | |
| 7 | Mid-term Exam | ||
| 8 | Pricing the touristic products | To be prepared to related subject from advised source. | |
| 9 | Distribution in tourism | To be prepared to related subject from advised source. | |
| 10 | Making the touristic product survive in the market | To be prepared to related subject from advised source. | |
| 11 | Advertising in tourism | To be prepared to related subject from advised source. | |
| 12 | Advertising in tourism | To be prepared to related subject from advised source. | |
| 13 | Research on tourism marketing | To be prepared to related subject from advised source. | |
| 14 | Research on tourism marketing | To be prepared to related subject from advised source. | |
| 15 | Tourism marketing policy | To be prepared to related subject from advised source. | |
| 16 | Course Review | To be prepared to related subject from advised source. | |
| 17 | Course Review | To be prepared to related subject from advised source. |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 50 | 20 |
| 1. Homework | 50 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |