TÜRKÇE
ENGLISH
Information
| Unit | KOZAN VOCATIONAL SCHOOL |
| Code | MBD224 |
| Name | Marketing |
| Term | 2017-2018 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. HASAN AYHAN RADAVUŞ |
| Course Instructor |
Emine Altıntaş
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to develop students knowledge and abilities about marketing and guide them for making right decisions by evaluating faced marketing opportunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, marketing environment, consumer bahavior and buying decision, industrial markets, market targeting and segmentation, product, price, distribution and promotion.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | General and based on efficiencies gained in vocational secondary education and lessons on the level of secondary education - application tools and have knowledge and skills in a field supported by equipment and it shows that the comprehension of basic concepts in the field. | |
| PLO02 | - | Have theoretical and practical knowledge related to the Furniture and Decoration field. | |
| PLO03 | - | The structure of the products manufactured by promoting the furniture industry. It gives information about the area in which quality and use. | |
| PLO04 | - | Furniture and data necessary to solve the problems of decoration in the definition of good identification, collection and be able to effectively use; theoretical knowledge to practical applications, hands and / or intellectual skills can utilize the show. | |
| PLO05 | - | In place of furniture and various wood can continue manufacturing, machine tools and most efficient way to use the material. | |
| PLO06 | - | By the promotion of products produced in the field of construction, which can provide information about areas where quality and use | |
| PLO07 | - | Furniture and decoration work on identifying problems related to unforeseen situations and show that gained the ability to search a solution. | |
| PLO08 | - | objectively evaluate the performance of employees under the responsibility and control. | |
| PLO09 | - | Furniture and decorations will be able to follow developments and innovations in the field have the knowledge and skills | |
| PLO10 | - | Furniture and demonstrate independent learning and can apply what they have learned in the field of decoration. | |
| PLO11 | - | Good command has the ability to use Turkish | |
| PLO12 | - | By supporting data, ideas and suggestions for solutions to problems, with or without people to share with experts. | |
| PLO13 | - | Space will be at a level sufficient to have knowledge of a foreign language. | |
| PLO14 | - | Can use math skills in vocational areas | |
| PLO15 | - | Industrial production can be viewed or production project design prepared by the designer | |
| PLO16 | - | Along with basic computer knowledge to be able to use the software and hardware required by the profession. | |
| PLO17 | - | Issues related to the field of social responsibility, ethical values and social security rights to have knowledge and awareness. | |
| PLO18 | - | Space-related issues, job security, worker health and environmental protection knowledge and awareness. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Definition and Evolution of Marketing | Reading related sections | |
| 2 | Strategic Marketing | Reading related sections | |
| 3 | Marketing Environment | Reading related sections | |
| 4 | Marketing Research | Reading related sections | |
| 5 | Consumer Behavior | Reading related sections | |
| 6 | Industrial Markets and Buying | Reading related sections | |
| 7 | Market Targeting and Segmentation | Reading related sections | |
| 8 | Mid-Term Exam | exam | |
| 9 | Product marketing | Reading related sections | |
| 10 | Services Marketing And Non-profit Organizations Marketing | Reading related sections | |
| 11 | Marketing Channels and Distribution | Reading related sections | |
| 12 | Promotion | Reading related sections | |
| 13 | Pricing | Reading related sections | |
| 14 | Online Marketing,Global Marketing | Reading related sections | |
| 15 | Preparation for the final exam | Reading related sections | |
| 16 | Term Exams | Reading related sections | |
| 17 | Term Exams | Reading related sections |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |