TÜRKÇE
ENGLISH
Information
| Unit | KOZAN VOCATIONAL SCHOOL |
| Code | BVS126 |
| Name | Banking and Insurance Marketing |
| Term | 2017-2018 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BİRSEN DAĞLI |
| Course Instructor |
Öğr. Gör. BİRSEN DAĞLI
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The basic concepts of marketing, service marketing properties and in our competitive environment for the development of the banking and insurance sector ; the importance of marketing will be told
Course Content
Concept and types of banking services Banking service quality and control The distribution of the Bank's electronic banking services The definition and scope of the insurance sector Insurance services, market segmentation
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic concepts of marketing. |
| LO02 | Defines the importance of marketing in businesses today. |
| LO03 | Explain the differences related to the service sector. |
| LO04 | Explains the importance of marketing in bank services. |
| LO05 | Explains the characteristics of marketing in insurance services. |
| LO06 | Lists the marketing differences according to the businesses. |
| LO07 | It defines the financial markets and the functioning of the banking system. |
| LO08 | Explains the marketing mix elements and environmental conditions of marketing. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Students have current theoretical knowledge in basic level related to Banking and Insurance. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Students have current practical knowledge at basic level related to Banking and Insurance. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students are able to use the basic level theoretical and practical knowledge in the field of Banking and Insurance in a field of advanced education or at the same level. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines the basic knowledge and skills related to the banking and insurance profession. | 5 |
| PLO05 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works independently and defines responsibilities on basic level issues related to the banking and insurance profession. | 4 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Demonstrates responsibility as a team member to solve complex and unforeseen problems encountered in applications related to the banking and insurance profession. | 4 |
| PLO07 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Organizes activities for the development of employees under her responsibility within the framework of a project. | |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Sorts their own knowledge and skill level critically, identifies their learning needs. | |
| PLO09 | Yetkinlikler - Alana Özgü Yetkinlik | Raises professional development to a higher level. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students have the awareness of lifelong learning. | |
| PLO11 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Expresses his/her thoughts through written and verbal communication at the level of basic knowledge and skills on banking and insurance profession. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Know a foreign language at basic level, follow the information related to the profession and communicate with colleagues in a foreign language. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Understands computer operating systems, office applications, information and communication technologies. | |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | It has social, scientific, cultural and ethical values in the stages of collecting, implementing and announcing the data related to the field. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | The history of our republic, basic values, the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety has sufficient consciousness. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The concept of marketing and marketing concepts of banking | No the prerequisite of lesson. | |
| 2 | Concept and types of banking services | No the prerequisite of lesson. | |
| 3 | Banking service strategy | No the prerequisite of lesson. | |
| 4 | Banking service quality and control | No the prerequisite of lesson. | |
| 5 | Bank pricing of services | No the prerequisite of lesson. | |
| 6 | The distribution of the Bank's services | No the prerequisite of lesson. | |
| 7 | The distribution of the Bank's electronic banking services | No the prerequisite of lesson. | |
| 8 | Mid-Term Exam | ||
| 9 | The definition and scope of the insurance sector | No the prerequisite of lesson. | |
| 10 | The definition and scope of the insurance sector | No the prerequisite of lesson. | |
| 11 | Insurance services sectors | No the prerequisite of lesson. | |
| 12 | Insurance services, market segmentation | No the prerequisite of lesson. | |
| 13 | Internet insurance | No the prerequisite of lesson. | |
| 14 | Electronic commerce in the insurance sector | No the prerequisite of lesson. | |
| 15 | Internet use in service marketing | No the prerequisite of lesson. | |
| 16 | Term Exams | ||
| 17 | Term Exams |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||