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Information
| Unit | FACULTY OF FINE ARTS |
| GRAPHIC PR. | |
| Code | GRS313 |
| Name | Analysing of Advertising |
| Term | 2017-2018 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BURÇAK SALMAN KIZILOK |
| Course Instructor |
Öğr. Gör. Dr. MUSTAFA CAN KIZGINDEMİR
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduction to the basic concepts of advertising, creative advertising and advertising processes found by analyzing discourse.
Course Content
Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing the creative advertising campaigns through their visual expression strategies.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Examines the theoretical background of advertising. |
| LO02 | Critiques advertising discourse from an analytical perspective. |
| LO03 | Distinguishes the acquired knowledge from the dialectical knowledge that can be put into practice in design. |
| LO04 | Examines advertising creation processes. |
| LO05 | List the relationship between graphic design and advertising channels. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines and explains the basic elements and principles of art and design. | 1 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyses national and international artistic and cultural elements that may affect graphic design applications. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Defines and compares mass communication media, communication methods and communication elements. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines and applies research, information retrieval and critical thinking methods. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Applies the principles of colour, hierarchy, size and scale of art and design in the design process. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Follows technological developments in visual communication and applies them in design processes. | 2 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Uses different materials, paints and technological tools and equipment consciously in the design process. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Integrates graphic design knowledge with the knowledge of different disciplines and applies it to the design process. | 2 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role in individual and group work and fulfils its responsibilities. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Provides consistency in written and visual communication by using grammar correctly. | 1 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops and applies a planned, meticulous and disciplined working approach in the design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Understands, interprets and critically evaluates the texts they read. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Uses information and communication technologies effectively and consciously in learning and design processes. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creates effective and functional designs that reach the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses oral, written and visual communication skills effectively. | 2 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes professional and effective communication with colleagues, employers and individuals to whom they provide services. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses foreign language skills to follow the developments in the field and communicate at professional level. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Develops design approaches sensitive to social, cultural, scientific and artistic values. | 1 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Analyses the place and effects of graphic design profession in social life. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Defends the ethical and legal values of the graphic design profession and adopts environmentally sensitive design approaches. | |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Produces creative, original, economic and aesthetic solutions for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Meeting, Informing on the content of the course | Sample review, Research | |
| 2 | Advertise analysis Introduction | Sample review, Research | |
| 3 | The principles of a successful ad campaign. | Sample review, Research | |
| 4 | Persuasive techniques in advertising campaigns. | Sample review, Research | |
| 5 | In advertisements humor, emotion and absurdity, the use and effects. | Sample review, Research | |
| 6 | Target audience, media and advertising campaigns for the analysis of the product category. | Sample review, Research | |
| 7 | Reveal the impact of media selection In advertisements strategy | Sample review, Research | |
| 8 | Midterm Exam | Preparing Questions | |
| 9 | Methods used in the analysis of advertising campaigns | Sample review, Research | |
| 10 | Analysis of traditional advertising campaigns. | Sample review, Research | |
| 11 | Analysis of digital advertising campaigns. | Sample review, Research | |
| 12 | Analysis of social advertising campaigns | Sample review, Research | |
| 13 | Analysis of political and international advertising campaigns. | Sample review, Research | |
| 14 | Student presentations I. | Sample review, Practice, Research | |
| 15 | Student presentations II. | Sample review, Practice, Research | |
| 16 | Final Exam | Preparing Questions | |
| 17 | Final Exam | Preparing Questions |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||