GRS330 Brand Management

3 ECTS - 2-0 Duration (T+A)- 6. Semester- 2 National Credit
Information About Course

Information
Goal, Content & Resources
Course Learning Outcomes
Relation with Program Learning Outcome
Week Plan
Assessment
Student Workload - ECTS

Information

Unit FACULTY OF FINE ARTS
GRAPHIC PR.
Code GRS330
Name Brand Management
Term 2017-2018 Academic Year
Semester 6. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Label E Elective
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MEHMET CİHAN YAVUZ
Course Instructor Prof. Dr. MEHMET CİHAN YAVUZ (Bahar) (A Group) (Ins. in Charge)


Course Goal / Objective

Teaching brand and brand management basics.

Course Content

Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.

Course Precondition

Resources

Notes



Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defines the concept of branding and related terms.
LO02 Analyzes the difference between a brand and a product.
LO03 Describes the brand identity creation process.
LO04 Relating branding prepares implementation plans.
LO05 Applies brand promotion strategies in different marketing channels.
LO06 Defines brand loyalty and brand equity concepts.
LO07 Applies communication strategies appropriate for brand-related crisis situations.
LO08 Manages brand perception on digital platforms.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Defines and explains the basic elements and principles of art and design.
PLO02 Bilgi - Kuramsal, Olgusal Analyses national and international artistic and cultural elements that may affect graphic design applications.
PLO03 Bilgi - Kuramsal, Olgusal Defines and compares mass communication media, communication methods and communication elements. 4
PLO04 Bilgi - Kuramsal, Olgusal Defines and applies research, information retrieval and critical thinking methods. 2
PLO05 Beceriler - Bilişsel, Uygulamalı Applies the principles of colour, hierarchy, size and scale of art and design in the design process.
PLO06 Beceriler - Bilişsel, Uygulamalı Follows technological developments in visual communication and applies them in design processes.
PLO07 Beceriler - Bilişsel, Uygulamalı Uses different materials, paints and technological tools and equipment consciously in the design process.
PLO08 Beceriler - Bilişsel, Uygulamalı Integrates graphic design knowledge with the knowledge of different disciplines and applies it to the design process.
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Takes an active role in individual and group work and fulfils its responsibilities. 3
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Provides consistency in written and visual communication by using grammar correctly. 4
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Develops and applies a planned, meticulous and disciplined working approach in the design process.
PLO12 Yetkinlikler - Öğrenme Yetkinliği Understands, interprets and critically evaluates the texts they read.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Uses information and communication technologies effectively and consciously in learning and design processes.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Creates effective and functional designs that reach the target audience.
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Uses oral, written and visual communication skills effectively. 5
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Establishes professional and effective communication with colleagues, employers and individuals to whom they provide services. 2
PLO17 Yetkinlikler - İletişim ve Sosyal Yetkinlik Uses foreign language skills to follow the developments in the field and communicate at professional level.
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Develops design approaches sensitive to social, cultural, scientific and artistic values.
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Analyses the place and effects of graphic design profession in social life.
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Defends the ethical and legal values of the graphic design profession and adopts environmentally sensitive design approaches.
PLO21 Yetkinlikler - Alana Özgü Yetkinlik Produces creative, original, economic and aesthetic solutions for visual communication problems.


Week Plan

Week Topic Preparation Methods
1 Brand Concept and Its Importance Reading text book.
2 Brand vs Product Reading text book.
3 Structure of Brand Reading text book.
4 Importance of Brand Management Reading text book.
5 Brand Identity Reading text book.
6 Brand Identity Application Process-1 Reading text book.
7 Brand Identity Application Process-2 Reading text book.
8 Midterm exam Reading text book.
9 Brand Manager Reading text book.
10 Brand management Process Reading text book.
11 Basic Branding Decisions Reading text book.
12 Brand Naming Reading text book.
13 Brand Visual Identity Reading text book.
14 Advertising Brand-1 Reading text book.
15 Advertising Brand-2 Reading text book.
16 Final Exam Reading text book.
17 Final Exam Reading text book.


Assessment (Exam) Methods and Criteria

Assessment Type Midterm / Year Impact End of Term / End of Year Impact
1. Midterm Exam 100 40
General Assessment
Midterm / Year Total 100 40
1. Final Exam - 60
Grand Total - 100


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 16 16
Total Workload (Hour) 78
Total Workload / 25 (h) 3,12
ECTS 3 ECTS

Update Time: 08.05.2025 03:52