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Information
| Unit | FACULTY OF COMMUNICATION |
| RADIO, TELEVISION AND CINEMA PR. | |
| Code | RTS207 |
| Name | Mass Communication Theories |
| Term | 2017-2018 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ÖZGÜR İLKE ŞANLIER |
| Course Instructor |
Doç. Dr. SEVDA ÜNAL
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
1. To examine the main theories and theorists in the area of communication. 2. To detect the influence of American tradition that has laid the foundation in the area of communication. 3. To be able to put forth the effects of the dominant paradigms and theoretical approaches on science, education and the other areas of social life. 4. To be able to synthesize the relationships between theory and practice. 5. To reveal what kind of solutions the theories can present for the social problems. 6. To make the inter-disciplines quality of communication visible by revealing the different areas of social sciences like history, sociology and psychology on the communication theories. 7. To analyze the relationships between communication theories and social structure. 8. To be able to conduct the readings of the theoretical approaches within the mainstream approaches critically.
Course Content
In this course will be discussed mass communication theories. Normative individualism theory, System Theory, Critical Theory, Frankfurt School, The School of Birmingham, Structuralism, Social-psychological and epistemological approaches in communication and mass communication; theories about the effect and usage of mass communication media; theoretical approaches and theories about media.
Course Precondition
Yok
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the concepts of theory and model |
| LO02 | Explains liberal and critical theoretical approaches. |
| LO03 | Discusses the mainstream mass communication theories |
| LO04 | Discusses the critical communcation theories |
| LO05 | Analyzes the historical and contextual similarities and distinctions between theories |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines advanced theoretical and practical knowledge supported by research methods and techniques and other sources in the field of radio, television and cinema. | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Graduates know the basic concepts of the field of communication. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Graduates recall knowledge of program production and management related to audio and visual broadcasting. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Graduates design various types of scripts and programs that can be used in cinema, television and radio sectors. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Graduates interpret the field of radio, television and cinema within the framework of critical thinking. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Graduates research different fields of social sciences by adapting them to their own field of specialization. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Graduates explain basic information about program production and management related to audio and visual broadcasting. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Graduates relate art, aesthetics, law and general culture knowledge about the field. | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Graduates use broadcasting and production technologies. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Graduates work both individually and as a team in the field. | 2 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Graduates adapt social problems at national and international level to professional studies. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Graduates gain the competence of using communication technologies, monitoring changes and continuous self-improvement. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates participate in various social, cultural and artistic activities in the field. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates carry out the tasks expected from him/her as a team member in the applications in his/her field with an interdisciplinary perspective. | 2 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Graduates use information and communication technologies together with the computer software required by the field. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates produce visual and audio content with the scientific formation acquired. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates analyze a film, a script or a television program from a technical, aesthetic and ideological perspective. | 1 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates are committed to ethical principles in their professional practice, free from prejudice and against discrimination. | 4 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates defend the universality of social and cultural rights, social justice awareness and cultural heritage. | 3 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Graduates prepare working environments such as studio and set in accordance with quality management processes and occupational health/safety. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Information will be given about the purpose and content of the course, concepts of the model and theories will be explained | Reading - İrfan Erdoğan, Korkmaz Alemdar, Öteki Kuram, 3. bs., Ankara, Erk, 2012 | |
| 2 | Authoritarian theory and liberal theory will be described | Reading - Raşit Kaya, Kitle İletişim Sistemleri, Ankara: Teori Yayınları, 1985 | |
| 3 | Socialist theory and pluralist democratic theory will be described | Reading - Denis McQuail, Sven Windahl, İletişim Modelleri, çev. Konca Yumlu, Ankara: İmge, 2010 | |
| 4 | Developmental theory and the theory of social responsibility will be discussed. | Reading - W. J. Severin ve James W. Tankard, İletişim Kuramları: Kökenleri, Yöntemleri ve KİA'da Kullanımı çev. Ali Atıf Bir, Serdar Sever, Eskişehir Anadolu Üniversitesi Yayınları, 1994 | |
| 5 | Conservative schools's theories will be discussed (Mainstream approach) | Reading - Füsun Alver, Gazetecilik Bilimi ve Kuramları, İstanbul: Kalkedon Yay., 2011 | |
| 6 | The main stream communication theories will be explained | Reading - Ünsal Oskay, Kitle Haberleşme Teorilerine Giriş, 5. bs., İstanbul: Der, 2000 | |
| 7 | The main stream communication theories will be explained | Reading | |
| 8 | Midterm examination/Assessment | Reading | |
| 9 | Horkheimer who was a member of the Frankfurt School, will be discussed | Reading | |
| 10 | Adorno who was a member of the Frankfurt School, will be discussed | Reading | |
| 11 | Members of the Frankfurt School (E.Fromm /J.Habermas) approaches will be discussed | Reading | |
| 12 | Economy political theory will be examined. | Reading | |
| 13 | Cultural studies will be examined. | Reading | |
| 14 | The concepts of hegemony, ideology and representation will be disscussed | Reading | |
| 15 | General review of course will be made | Reading | |
| 16 | Final examination | Reading | |
| 17 | Final examination | Reading |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||