TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF COMMUNICATION |
| RADIO, TELEVISION AND CINEMA PR. | |
| Code | AIS320 |
| Name | Health Communication |
| Term | 2017-2018 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Course builds the corporate infrastructure of health communication, and aims to transfer the theories and models, the methods and strategies in the field of health communication, using health communication in media, importance of interpersonal communication in health communication to students with a critical way thinking.
Course Content
Features of health communication and field of activity, health communication theories and models, campaign process in health communication, health communication and social marketing, health communication and defending in media, health communication and crisis communication, health communication and media, health literate, health communication and ethics, interpersonal communication in health communication will be discussed and transferred.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines health communication and its field of activity. |
| LO02 | Interprets the theories and models that are used in health communication. |
| LO03 | Realizes , designs and implements the campaign process that are used in health communication. |
| LO04 | Uses and leads the media in activities of health communications in an effective way. |
| LO05 | Analyzes the ethical problems in the field of health communication. |
| LO06 | Develops and implements interpersonal communication skills in health communication. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | To be able to acquire the skills to think theoretically and to evaluate in the field of cinema, television and radio | |
| PLO02 | - | To develop skills to do research and apply different areas of social sciences to professsional practices | |
| PLO03 | - | To educate qualified employee for production and administration in the field of cinema and television | |
| PLO04 | - | To acquire skills to solve problems with a scientific approach in the areas of radio, television and cinema. | |
| PLO05 | - | To acquire skills to express ideas and feelings by realizing written, oral and visual texts. | |
| PLO06 | - | To acquire skills to produce films and to make programs for radio, television and cinema | |
| PLO07 | - | To be able to use communication technologies to follow changes and to improve oneself in this respect | |
| PLO08 | - | To acquire creativeness, to use initiatives and to be able to act independently | |
| PLO09 | - | To follow the national and international contemporary issues and to acquire the skills to evaluate | |
| PLO10 | - | To acquire skills to work in coordination with and within a team in the process of production for radio, television and cinema. | |
| PLO11 | - | To acquire knowledge and skills about radio and television administration | |
| PLO12 | - | To build up a general knowledge for professionals, working in the radio, television and cinema sectors. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Health Communication. | Reading of literature | |
| 2 | What is Health Communication, Its features and field of activity. | Reading of literature | |
| 3 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Health Belief Model, Social Learning Model, Mind Based Action Theory). | Reading of literature | |
| 4 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Behaviour Change Steps Model, Communication for Persuasion Theory, Detailing Tendency Model, Realization Ability Theory, Unite-Approach Theory). | Reading of literature | |
| 5 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Spreading of Innovation Theory, Impowering of Society Theory, Precede-Proceed Model). | Reading of literature | |
| 6 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Communication for Behaviour Effect, Communication Model for Social Change, Enhanced Parallel Process Model). | Reading of literature | |
| 7 | Campaign Process in Health Communication: Planning Steps, Situation Analysis and Target Audience. | Reading of literature | |
| 8 | Mid-term exam | Taught course subjects | |
| 9 | Campaign Process in Health Communication: Strategies, Planning, Implementation, and Evaluation. | Reading of literature | |
| 10 | Health Communication and Social Marketing. | Reading of literature | |
| 11 | Health Communication and Crisis Communication. | Reading of literature | |
| 12 | Health Communication and Defending in Media | Reading of literature | |
| 13 | Health Communication and Media: Health Literate, Critical Health Communication. | Reading of literature | |
| 14 | Health Communication and Ethics. | Reading of literature | |
| 15 | Interpersonal Communication in Health Communication: Doctor-Patient Communication, Medical Personnel-Patient Communication, Professional Medical Communication. | Reading of literature | |
| 16 | Final exam | Taught course subjects | |
| 17 | Final exam | Taught course subjects |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |