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Information
| Unit | FACULTY OF SPORT SCIENCES |
| SPORTS MANAGEMENT PR. | |
| Code | SYB308 |
| Name | Sport Marketing |
| Term | 2017-2018 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. HARUN TOSUN |
| Course Instructor |
Öğr. Gör. HARUN TOSUN
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Değişen çevre koşullaBu dersin amacı spor alanında kariyer yapacak öğrencilerin spor faaliyetlerinin oluşturulması, fiyatlandırılması, tanıtımı ve ilgililere ulaştırılması ile ilgili süreçleri öğrenmesini sağlamaktır.rı altında, bir işletmenin stratejik olarak rekabet edebilmesi ve ortalamanın üzerinde getiriler kazanabilmesi için gerek duyabileceği her türlü karar ve faaliyetleri açıklamaktır.
Course Content
Bu ders spor faaliyetlerinin üretilmesi, fiyatlandırılması, tanıtılması ve ilgililere ulaştırılması ile ilgili konuları içermektedir.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the basic concepts and specific features of sports marketing. |
| LO02 | Analyze consumer and industrial market in sport. |
| LO03 | Explains the relationship and differences between macro-micro environmental factors and sports marketing. |
| LO04 | Recognizes marketing information systems and marketing research applications in the field of sports. |
| LO05 | Explains market segmentation, positioning and target market selection on the basis of sport. |
| LO06 | Lists and explain the marketing mix |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines information about management, leadership theories and concepts, sports organizations, problems, policies and historical processes in the field of sports management. | |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Plans the knowledge and skill processes related to the field of sports management. | 2 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Supervises the management processes regarding sports facilities and technologies. | 1 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Conducts internal and external environmental audits of sports organizations. | 3 |
| PLO05 | Yetkinlikler - Alana Özgü Yetkinlik | It adopts the use of sports culture, philosophy, organizational culture and ethical values in managerial processes. | |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Determines organizational goals, objectives and strategies in the working environment. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Plans the technical, tactical and managerial skills processes of sports branches. | |
| PLO08 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Implements the management functions of the institution and regulates its relations with its stakeholders. | 2 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Accesses information in the field of sports management and analyzes it using critical thinking skills. | 3 |
| PLO10 | Bilgi - Kuramsal, Olgusal | Explains information about general human anatomy, physiology and nutrition. | |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | By implementing the management functions of the institution, it analyzes and effectively manages its relations with its stakeholders. | 2 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Plans and manages sports organizations and events. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Organizes and implements projects/activities for sports institutions with a sense of social responsibility. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Spor pazarlaması dersinin amacı ve dersle ilgili temel kaynaklar | Reading related textbook | |
| 2 | Spor Endüstrisi ve Spor Pazarlaması | Reading related textbook | |
| 3 | Spor Pazarlaması Yönetimi | Reading related textbook | |
| 4 | Spor Pazarlamasında Bilgi Sistemi ve Pazarlama Araştırması | Reading related textbook | |
| 5 | Tüketici Davranışı | Reading related textbook | |
| 6 | Pazar Bölümleme ve Konumlandırma | Reading related textbook | |
| 7 | Spor Pazarlama Karması ve Pazarlama Karması Özellikleri | Reading related textbook | |
| 8 | Midterm Exam | Reading related textbook | |
| 9 | Spor Ürünü | Reading related textbook | |
| 10 | Spor Ürünü | Reading related textbook | |
| 11 | Fiyatlandırma Kararlar | Reading related textbook | |
| 12 | Dağıtım | Reading related textbook | |
| 13 | Tutundurma: Reklam, Halkla İlişkiler. | Reading related textbook | |
| 14 | Tutundurma: Kişisel Satış, Satış Tutundurma | Reading related textbook | |
| 15 | Spor Sponsorluğu | Reading related textbook | |
| 16 | Final Exam | Reading related textbook | |
| 17 | Final Exam | Reading related textbook |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 88 | ||
| Total Workload / 25 (h) | 3,52 | ||
| ECTS | 4 ECTS | ||