TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ENGINEERING |
| INDUSTRIAL ENGINEERING PR. | |
| Code | ENS449 |
| Name | Marketing Management |
| Term | 2017-2018 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Üniversite Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi MEVHİBE OYA ÇETİK |
| Course Instructor |
Dr. Öğr. Üyesi MEVHİBE OYA ÇETİK
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Learn the marketing knowledge and techniques as an industrial engineer according to the changes of economic conditions in our country and use them for business targets.
Course Content
To learn the basic principles of modern marketing management, its development process, the concepts of marketing mix and consumer characteristics
Course Precondition
Resources
Notes
Odabaşı, Yavuz. Tüketici Davranışı, Anadolu Üniversitesi Yayını.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To learn the definiton of marketing and its scope and define modern marketing concepts |
| LO02 | To learn factors affecting the marketing |
| LO03 | To learn the stages of strategic marketing management and its stages |
| LO04 | To learn about marketing , consumers and customers behavior |
| LO05 | To manage to make a target market selection and learn sell forecasting |
| LO06 | To learn how to compose a market mix for a product |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Has sufficient background on topics related to mathematics, physical sciences and industrial engineering. | |
| PLO02 | - | Gains ability to use the acquired theoretical knowledge on basic sciences and industrial engineering for describing, formulating and solving an industrial engineering problem, and to choose appropriate analytical and modeling methods. | |
| PLO03 | - | Gains ability to analyze a service and/or manufacturing system or a process and describes, formulates and solves its problems . | |
| PLO04 | - | Gains ability to choose and apply methods and tools for industrial engineering applications. | |
| PLO05 | - | Can collect and analyze data required for industrial engineering problems ,develops and evaluates alternative solutions. | |
| PLO06 | - | Works efficiently and takes responsibility both individually and as a member of a multi-disciplinary team. | |
| PLO07 | - | Can access information and to search/use databases and other sources for information gathering. | |
| PLO08 | - | Appreciates life time learning; follows scientific and technological developments and renews himself/herself continuously. | |
| PLO09 | - | Can use computer software in industrial engineering along with information and communication technologies. | |
| PLO10 | - | Can use oral and written communication efficiently. | |
| PLO11 | - | Uses English skills to follow developments in industrial engineering and to communicate with people in his/her profession. | |
| PLO12 | - | Has a conscious understanding of professional and ethical responsibilities. | |
| PLO13 | - | Has a necessary consciousness on issues related to job safety and health, legal aspects of environment and engineering practice. | |
| PLO14 | - | Becomes competent on matters related to project management, entrepreneurship, innovation and has knowledge about current matters in industrial engineering. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The scope of marketing and modern marketing | Reading of relevance references | |
| 2 | The micro and macro enviromental factors affecting the marketing | Reading of relevance references, Research | |
| 3 | Process of marketing research | Reading of relevance references | |
| 4 | Consumer markets and consumer behaviour | Research | |
| 5 | Market segmentation and sale forecasting | Research | |
| 6 | Elements of marketing mix (Product) | Reading of relevance references | |
| 7 | Elements of marketing mix (Price) | Research | |
| 8 | Marketing communication | Research | |
| 9 | Midterm | Exam preperation | |
| 10 | On-line and direct marketing | Research | |
| 11 | Physical distribution and its channels | Research | |
| 12 | Marketing in service sector | Research | |
| 13 | International marketing | Reading of relevance references | |
| 14 | Projects´ presentations | Preparation of original presentatnions | |
| 15 | Projects´ presentations | Preparation of original presentatnions | |
| 16 | Final | Exam preparation | |
| 17 | Final | Exam preparation |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |