TÜRKÇE
ENGLISH
Information
| Unit | |
| Code | SD0135 |
| Name | Advertising Practices |
| Term | 2017-2018 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Label | NFE Non-Field Elective Courses (University) UCC University Common Course |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. ENGİN ÇELEBİ |
| Course Instructor |
Doç. Dr. ENGİN ÇELEBİ
(Güz)
(A Group)
(Ins. in Charge)
Doç. Dr. ENGİN ÇELEBİ (Güz) (B Group) (Ins. in Charge) Doç. Dr. ENGİN ÇELEBİ (Bahar) (A Group) (Ins. in Charge) |
Course Goal / Objective
A practical perspective on advertising practices will be provided as an area where popular cultures are produced.
Course Content
In this lesson, students will be learn basic information about the advertising profession.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the basic concepts and models in the field of advertising. |
| LO02 | Applies methods and strategies that develop creative thinking in advertising. |
| LO03 | Applies ethical principles in advertising practices. |
| LO04 | Develops methods to acquire field-specific basic practice skills and apply these skills. |
| LO05 | Explains the legal legislation information related to the field of advertising. |
| LO06 | They follow local, national and international advertisements and explain them critically view. |
| LO07 | Makes visual design applications at the level required by advertising applications. |
| LO08 | Explains the distinctive features of local and global advertisements. |
| LO09 | Creates advertising applications using creative techniques. |
| LO10 | Explain the social functions and historical development of advertising. |
| LO11 | Explain the social effects of advertising on daily life. |
| LO12 | Examines and analyzes social media ads. |
| LO13 | Tells the latest trends in advertising practices. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of the advertising profession | Reading the Textbooks | |
| 2 | The Effects Advertising in Daily Life | Reading the Textbooks | |
| 3 | Advertising After the Industrial Revolution | Reading the Textbooks | |
| 4 | Advertising and Orienting Masses | Reading the Textbooks | |
| 5 | Advertising and Consumer Culture | Reading the Textbooks | |
| 6 | Advertising and Image | Reading the Textbooks | |
| 7 | Advertising and Populer Culture | Reading the Textbooks | |
| 8 | Mid-term exam | Reading the Textbooks | |
| 9 | Advertising and Culture Industry | Reading the Textbooks | |
| 10 | Analysis of Advertising | Reading the Textbooks | |
| 11 | Analysis of Advertising | Reading the Textbooks | |
| 12 | Analysis of Advertising | Reading the Textbooks | |
| 13 | Advertising Design Practice | Homework, Application | |
| 14 | Advertising Design Practice | Homework, Application | |
| 15 | Advertising Design Practice | Homework, Application |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 70 | 28 |
| 1. Homework | 30 | 12 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 1 | 14 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 3 | 3 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||