TÜRKÇE
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Information
| Unit | |
| Code | SD0152 |
| Name | Brand Management |
| Term | 2017-2018 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Label | NFE Non-Field Elective Courses (University) UCC University Common Course |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
Teaching brand and brand management basics.
Course Content
Brand and related concepts, differences from product, brand manager and management, brand identity, brand decisions, advertising brand.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | 1-Brand and related concepts |
| LO02 | 2-Brand vs product and brand structure |
| LO03 | 3-Brand management |
| LO04 | 4-Brand Identity system and its application |
| LO05 | 5-Brand managers and management process |
| LO06 | 6-Basic decisions in Branding |
| LO07 | 7-Advertising Brand |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Brand Concept and Its Importance | Reading related chapter of the book and internet research | |
| 2 | Brand vs Product | Reading related chapter of the book and internet research | |
| 3 | Structure of Brand | Reading related chapter of the book and internet research | |
| 4 | Importance of Brand Management | Reading related chapter of the book and internet research | |
| 5 | Brand Identity | Reading related chapter of the book and internet research | |
| 6 | Brand Identity Application Process-1 | Reading related chapter of the book and internet research | |
| 7 | Brand Identity Application Process-2 | Reading related chapter of the book and internet research | |
| 8 | Brand Manager | Reading related chapter of the book and internet research | |
| 9 | Brand management Process | Reading related chapter of the book and internet research | |
| 10 | Basic Branding Decisions | Reading related chapter of the book and internet research | |
| 11 | Brand Naming | Reading related chapter of the book and internet research | |
| 12 | Brand Visual Identity | Reading related chapter of the book and internet research | |
| 13 | Advertising Brand-1 | Reading related chapter of the book and internet research | |
| 14 | Advertising Brand-2 | Reading related chapter of the book and internet research | |
| 15 | Final Examinations | Studying for the exam |